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Home   About   Contact Us    Join Now Aug. 8, 2011
 
Association Leadership Briefings
 
 

How to build membership relationships that last
ASAE    Share    Share on FacebookTwitterShare on LinkedinE-mail article
People want to join your association — and renew their memberships — when you provide services they need along with emotional connections they crave. That's easier said than done, but a close look at your current offerings can clarify your next steps. More



Leading a small-staff association
Splash    Share    Share on FacebookTwitterShare on LinkedinE-mail article
If you're a small-staff association executive, you probably rely on just a few people to help the association run smoothly. Maybe those people are full-time employees; maybe they're part-time staffers; maybe they're volunteer leaders who know resources are tight and are consistently willing to pitch in. Whoever helps the organization operate, it's crucial to know how to make your interactions with everyone go more smoothly. More

Tips to make membership research work
Experts in Membership Marketing    Share    Share on FacebookTwitterShare on LinkedinE-mail article
One of the primary ways associations stay in touch with the needs of their memberships is to conduct research of those members. Dr. Adina Wasserman, director of research for Marketing General Incorporated, has compiled some insights for associations that are considering conducting research. More

6 steps to successful sponsorships
Harvard Business Review    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Why is one of the oldest marketing tactics — sponsorships — currently in vogue to the tune of $3.37 billion a year and growing? As marketers continue their shift from building brands to "activating" them, sponsorship marketing's ability to connect with people's passions and deliver inherently social content is only going to make it a more important tool in marketers' arsenals. More



What does the perfect association leader look like?
Association Subculture    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Think for a moment about the qualities a perfect leader would have. Maybe you pictured a person who is a fearless, visionary, innovatively independent thinker. Or maybe someone who is a careful, detail-oriented, focused, consensus builder. Depending on the context, maybe your idea of the perfect leader is a Patton, and in others, a Gandhi. When you consider the range of talents a "perfect leader" might need to have, it is unreasonable to expect any one individual to embody every leadership quality needed to succeed in today's environment. More

4 best practices for transitioning from social media to social business
CMS Wire    Share    Share on FacebookTwitterShare on LinkedinE-mail
article
We've hopped around from "Web 2.0" to "social media" to "Enterprise 2.0" to our current spot on the "social business" train, keeping all of our baggage in tow. And that's the problem. If we really want to see the same kind of effectiveness in the work place that we've seen in the consumer space, it's time to ditch some old habits. More

How to create a social media policy to minimize risks to your organization
Smart Business    Share    Share on FacebookTwitterShare on LinkedinE-mail article
If your organization still doesn't have a social media policy, it is time to create one. "Every organization should have a social media policy that enables it to optimize the opportunities that interactive social media sites present while minimizing the attendant risks," says Kristen Werries Collier, a partner with Novack and Macey LLP. More

A nonprofit's guide to properly characterizing workers as employees, interns and volunteers
Venable    Share    Share on FacebookTwitterShare on LinkedinE-mail article
For many nonprofits, the saving that comes from not paying wages, benefits and taxes provide a great incentive to classify workers as interns or volunteers. But for the nonprofits that inappropriately classify workers as interns or volunteers, those misclassifications can lead to serious — oftentimes financially crippling — penalties. With federal and state agencies paying close attention to these issues, now more than ever is the time for nonprofits to ensure that they have properly classified their workers. More
 
 

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