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6 tips to magnetize your association's website
By Doreen Ashton Wagner and Jeff Chabot
Search engine optimization is important for ensuring that prospective members, sponsors and other stakeholders can easily find your organization online. With search engines now including social media into their algorithms, how your users feel about your website is increasingly important to how it's found. The more users like and recommend your website on social media, the more popular — and higher-ranked — your site will be.
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How many meetings is too many meetings?
Meetings are unavoidable in an association. Large group meetings; national meetings; small committee meetings; board meetings — they all have an essential function for your association and are absolutely essential. But are they? It's easy to get meeting-ed out. Plus, when there are a ton of meetings, it could prove to be a time commitment issue for some members and that could drive away participation and engagement. We don't want that, so how many meetings is too many?
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CEO Recommended
Brought to you by the Fort Worth CVB
Why great staffs are essential to great associations
Associations Now
Every association has dozens, even hundreds of touch points where it interacts with members: meetings, phone calls, emails, even articles like this one. But what are your big-deal "moment of truth" touch points — the places where members don’t renew when you get it wrong?
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Successful leadership requires 6 critical resources
Successful leadership is a by-product of those resources that you are able to access throughout the course of your career. Resources that are not given to you, but rather earned as a result of hard work, sacrifices, respect from your peers and career coaches, and the failures that taught you lessons along the way. Successful leaders are extremely aware of how to detect, enable and maximize their most critical resources — and they know exactly how and when to use them.
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  Vail Valley, Your Meeting Destination

Vail Valley, home to Vail & Beaver Creek, boasts non-stop air service to Eagle County Airport, a wide selection of dining options, as well as on-mountain group activities & teambuilding. With a Vail Valley meeting, you’ll provide an experience your attendees won’t likely forget, in a naturally inspiring environment.

The Wi-Fi wars continue
Successful Meetings
The lifeblood of our digital society is the Internet, particularly Wi-Fi wireless connectivity. We are quickly reaching the point where that connectivity is going to be as necessary to a meeting as the meeting room itself. It’s not just social media that uses up bandwidth these days. Events are incorporating streaming video into everything from presentations to training sessions, and using instant polling apps to involve audiences in presentations as they are happening. All of that social media is not just extraneous chatter, but part of a content delivery strategy to get participants involved in and excited about events. And that is putting a lot more pressure on hotels and other venues that want to host those meetings.
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Why CEOs should do less, better
Management guru Peter Drucker was the first to express the difference between doing things right and doing right things. Naturally, corporate boards and CEOs want their companies doing things right. That's the proof of a well-managed organization. According to Drucker, doing things right is management, doing right things is leadership. Put another way, doing things right is operational, doing right things is strategic. Strategic leadership is the window to strategic change, the critical forerunner to strategic advantage.
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  Aren't You Meeting in Amarillo?

Amarillo has the space for your “mane” event, including over 400,000 square feet at the Amarillo Civic Center Complex, combined with over 6000 lodging rooms. Add some great grazing places and our stable staff, and you have a site that makes horse sense!

Making the most of social media: Using LinkedIn for associations
Most social media savvy professionals already have a LinkedIn account, and may have even used it to do a little personal networking. But organizations and associations who aren't using LinkedIn to promote their brand, attract membership, and engage with current members are missing out on a promising opportunity.
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  The Era of AMS is Over

Introducing iMIS 20 – the industry’s only member Engagement Management System (EMS)™. One system engages your members – and your staff – anytime, anywhere, on any device. One system eliminates costly integration efforts, gathers better member intelligence, and helps you make smarter business decisions. Experience the power of one at

Beyond satisfying, delighting and just selling
The Demand Perspective
In his book, "The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset," customer strategy expert Bill Lee argues that by focusing on sales only, companies fail to identify and leverage the greater value of their most important asset — their customer — that can drive their growth in today's economy. We reached the very same conclusion in our research and work with associations.
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Missed last week's issue? See which articles your colleagues read most.

    Microsoft's reorganization and what it means for associations (The Demand Perspective)
6 steps for successfully bringing change to your company (Fast Company)
Don't neglect your longest-standing members (Association Adviser)

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Colby Horton, Vice President of Publishing, 469.420.2601
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