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3 tips to becoming more strategic
Chief Executive    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Companies are well advised to exercise their strategy muscles by broadening the approach by including business unit heads and others responsible for execution. Here are three tips that any executive can act on to become more strategic. The suggestions may appear deceptively simple, but based on interviews with company leaders and their client experiences, these ideas represent foundational skills for any strategist provided leaders put them into practice. More

How to spice up your association content strategy
Omnipress    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Have you lost the spark with your association's content strategy? While your association's content strategy may have been rock solid in a few years ago, it may be time to consider a tune up! Time's a changin' and so is the way your members want to receive content. And just like any meaningful, long-lasting relationship, there are times when you need to spice things up! More

CEO Recommended
Brought to you by the Fort Worth CVB
Why senior teams get left out
ASAE    Share    Share on FacebookTwitterShare on LinkedinE-mail article
CEOs regularly turn to their senior management teams to make smart, timely decisions, right? Actually, not so much. Research shows that more often, leaders quietly consult with trusted "kitchen cabinets," which frustrates and confuses senior managers. Leadership consultant Robert Frisch outlines why and how CEOs need to properly use their senior management teams. More

Threat to associations? The $10,000 a year online community
Mizz Information    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Traditional associations are all about governance, committees and hierarchy. Is there a threat building to traditional associations in the form of niche "concierge associations" and online communities? More

Velazquez Joins JW Marriott Austin Team

The JW Marriott Austin, scheduled to open in early 2015, is excited to announce that Linda Velazquez has joined the sales team as the hotel’s Texas State Association Sales Manager. Linda was previously with the Hilton Austin as a Senior Sales Manager handling the Texas Associations market.

5 reasons to not hire board members
Association Executive Management    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Ideally, people will get involved in organizations on the staff side or the volunteer side — and not cross from one side to the other. Realistically, though, people often switch sides, especially in small, understaffed organizations, where volunteers may morph from unpaid staff into paid staff. According to CAE David Patt, here are some issues to be aware of if you are considering filling paid staff positions with board members. More

2012 Social Media Marketing Industry Report
Social Media Examiner    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Wondering how your peers are using social media? Wondering if you should focus on Google+ or Pinterest? To understand how marketers are using social media, Social Media Examiner conducted its fourth annual 2012 Social Media Marketing Industry Report, which set out to uncover the "who, what, where, when and why" of social media marketing. More

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Lipstick on a pig: Is marketing really the problem?
The Demand Perspective    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Everyone hates gimmicks, right? Your association's members and customers are too smart to fall for anything like that. Your association knows what its customers want and doesn't need to resort to tricks or sales-pitches to bring in members, right? And yet ... when associations are looking for ways to improve their marketing results, gimmicks are usually where they look for answers. More


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Colby Horton, Vice President of Publishing, 469.420.2601
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