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Reflections on membership from #ASAE15
Associations Now
The 2015 ASAE Annual Meeting & Expo had no shortage of ideas and opinions on the current state of membership in associations. Here are four takeaways that stood out, including the definition of engagement and the next big threat to membership stability.
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Increasing millennial engagement: The why and how of snackable content
MemberClicks
Admit it, we all love snacks. They’re quick, easy, and satisfying, without being too over-the-top. Well, Millennials like to consume content in much the same way – in very small bites. And while it’s fine to have some long content pieces here and there, if you really want to engage your Millennial members, short and sweet is the way to go.
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CEO Recommended
Brought to you by the Fort Worth CVB
Understanding what leaders do
Great Leaders Serve
How many times are you tempted to answer a question with a question? This is actually a good leadership practice. The more we help others think, the better for everyone involved. I want to answer today’s question, “How many people can I lead?” with a question, “What do you think leaders do?” Your answer to my question may help you answer yours.
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Associations as microcosms of governments
By Robert C. Harris
Associations seem to be microcosms of governmental bodies. Their principles and processes mirror how local, state and national governments receive input and solve problems — though sometimes more efficiently. In the U.S., associations have collaborated with and impacted government since they were formed in the 1700s and 1800s.
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Association marketing has a ways to go, report says
Event Garde
Marketing is much more difficult than most people think. It requires creativity, strategic planning, vision and data analysis. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing.
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From passive knowledge to collaborative discovery
SocialFish
Picture a workplace in which you don’t have to labor to artificially construct programs and products on the themes that your board arbitrarily decided would be this year’s strategic priorities. Instead, you watch and talk to your members and decide, for example, to develop a resource you realize would be invaluable to them for gauging their markets and looking up solutions to tough cases: capturing, archiving and making searchable member online insights and conversations.
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The essential association membership tool
Association Adviser
The growth of online learning will continue to increase dramatically over the next five to 10 years as associations increasingly need to train and further educate members for success in their chosen industry or profession. The attraction of online education for associations is the ability to exponentially expand their reach. Associations can reach more people with learning resources in less time and for less money with a learning management system (LMS) than they can in person, or through an ad hoc-managed program.
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Using FOMO to convert conference fence sitters
Velvet Chainsaw
Why do people camp outside Best Buy before Black Friday sales? What about those constantly checking their Facebook news feed? It is the Fear of Missing Out (FOMO). With so many channels and opportunities to learn and engage, individuals feel pressured to connect to the perfect experience. The feeling of fear of missing a popular, or near capacity, opportunity can be leveraged – especially around experiential events – like your conference.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Must member dues always be monetary? (Associations Now)
Don't let them get away: Best practices for membership renewals (MemberClicks)
How to get over an unsuccessful event (Event Manager Blog)

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