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Associations: Who do you think you are?
By Michael J. Berens
Marketing specialists will tell you that, as an association, one of your most important assets is your brand. Broadly speaking, your brand is your reputation — i.e., how others perceive how well your organization follows through on the promises it makes in its advertising and communications. I would like to suggest, however, that because you are in the business of mediating relationships, an even greater concern for associations than your brand is your identity.
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Design: The extra step in member benefits
Associations Now
How often do you hear one of your association colleagues say, "We have so many great benefits, but we can't seem to get our members to use them?" Most association membership pros know that feeling. You've heard it, thought it, or even said it yourself. The solution could lie in a few places. Better marketing, perhaps, but that's the easiest way out. Better benefits is another, certainly, though that requires some genuine innovation. But what if better design is the answer? Maybe you have good benefits but they're just not very accessible or easy to use.
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CEO Recommended
Brought to you by the Fort Worth CVB
5 essential skills for successful coaching
Coaching has become an essential component of leadership in the work place. Pragmatic leaders — those interested in the practical aspects of execution — understand that the key to success is enhancing the capacity, competence and skills of those they work with. They appreciate that they have to be there for the people they lead. They have to be more than directors, supervisors or even visionaries. They have to be partners — genuine partners. They understand that success is embedded in the accomplishments of those they work with. As such, pragmatic leaders grasp the critical importance of coaching.
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7 tips for shifting a mindset in your organization
Harvard Business Review Blog Network
We're all fascinated by new ideas and how they can grab hold of us, influencing how we think and affecting how we take action. In business, especially, we're inundated with new ideas — so many we can hardly process or evaluate them. If you have tried introducing a new idea into your organization or community — especially if it's an abstract idea like sustainability, diversity or innovativeness — you know it's tough. You put your energy, your reputation and maybe your future, on the line. Still, when you have an idea you think is valuable and could change things for the better, some inexplicable force may compel you to "go public" with it. You want to change a prevailing mindset and you're willing to stick your neck out to do it. The question is how to change an organization from the inside when you don't necessarily have a ton of formal authority on your side.
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  Vail Valley, Your Meeting Destination

Vail Valley, home to Vail & Beaver Creek, boasts non-stop air service to Eagle County Airport, a wide selection of dining options, as well as on-mountain group activities & teambuilding. With a Vail Valley meeting, you’ll provide an experience your attendees won’t likely forget, in a naturally inspiring environment.

How to create a bodacious, mind-boggling, unforgettable conference experience
Midcourse Corrections
Now, more than ever, conference organizers can't continue to play it safe. Your annual conference is part of your organization's brand experience. Most conference hosts and organizers understand the power of experience to inspire people and drive business growth. Yet few take the time to consider, plan and design an amazing conference experience. They just patchwork conference components together and wait for great results. Today, people expect more from their conference experience. Repeat attendees hold the conference hosts and organizers to a higher standard. Average is no longer enough.
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Members who show up, but don't participate
Every association has them: Members who pay their dues, show up to meetings and events, but whom just sit quietly in the back — or even the front — and appear to take in the event, but whom leave shortly after without much engagement. This is both a blessing and a point of frustration for the association executive. On one hand, you have a reliably participating member who regularly pays dues and registration to events. On the other hand there doesn’t seem to be much engagement. So what do you do?
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  Aren't You Meeting in Amarillo?

Amarillo has the space for your “mane” event, including over 400,000 square feet at the Amarillo Civic Center Complex, combined with over 6000 lodging rooms. Add some great grazing places and our stable staff, and you have a site that makes horse sense!

3 ways introverted leaders can thrive in an extroverted world
By Deborah Wipf
Have you ever stood in the back of a crowded room to take a break from talking to people? Did you have an overpowering urge to turn down that party invitation to stay home and read a book? Me too! As a fellow introvert, I can reassure you that you're not weird or antisocial. Solitude and quiet enable us to recharge so we can go back out into this extroverted world with some energy left in our emotional and physical tanks. So, how can introverted leaders cut through the noise?
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  The Era of AMS is Over

Introducing iMIS 20 – the industry’s only member Engagement Management System (EMS)™. One system engages your members – and your staff – anytime, anywhere, on any device. One system eliminates costly integration efforts, gathers better member intelligence, and helps you make smarter business decisions. Experience the power of one at

Value propositions that work: Execution vs. intent
The Demand Perspective
Today the speed of change makes identifying customer needs and sources of value and innovation moving targets. Learning and doing are no longer separate and sequential activities. There is no time. Value is uncovered and created in unexpected places and situations in the process of execution. Yet this way of doing things is closer to how human beings behave.
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Missed last week's issue? See which articles your colleagues read most.

    How many meetings is too many meetings? (MemberClicks)
6 tips to magnetize your association's website (By Doreen Ashton Wagner and Jeff Chabot )
Making the most of social media: Using LinkedIn for associations (Avectra)

Don't be left behind. Click here to see what else you missed.


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