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Using stories and member perceptions to shape your association's strategic planning process
SCD Group    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In this day and age where associations of all types are being challenged to find relevancy, membership value that enhances retention and organizational benefits that enhance recruitment, your association has to stop referring to "what it's always said and does" and find out what members and prospects want it to be. More

6 trends association marketers are watching
ASAE    Share    Share on FacebookTwitterShare on LinkedinE-mail article
If your association's marketing professionals are managing more information and dealing with increased competition, they are in good company. That's a key finding of "2012 Association Marketing Trendswatch," the first annual report by ASAE's Marketing Section Council on trends that shape the marketing practices of association professionals. More

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Brought to you by the Fort Worth CVB
To be number 1, get the right number 2
Harvard Business Review    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Picking a number two is among the most important decisions any leader makes. Getting it right shapes a leader's direction, effectiveness and legacy. Unlike the U.S. political system, the business world has no rules requiring that every leader have a backup. Indeed, some leaders prefer to consolidate power rather than name a second-in-command. However, if you want to get the right number two, consider these three factors. More

Content marketing: Start with your story
CMS Wire    Share    Share on FacebookTwitterShare on LinkedinE-mail article
When companies venture into the content marketing world, many of the conversations center around the audience, the delivery and the metrics. All important and worthwhile topics, yet there's another, more crucial element that needs to be the foundation of your content marketing efforts — your story. More

Velazquez Joins JW Marriott Austin Team

The JW Marriott Austin, scheduled to open in early 2015, is excited to announce that Linda Velazquez has joined the sales team as the hotel’s Texas State Association Sales Manager. Linda was previously with the Hilton Austin as a Senior Sales Manager handling the Texas Associations market.

5 steps to creating effective customer surveys
Entrepreneur    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In the wake of Google's Penguin update, the quality of your online content should be one of your top priorities. One way you can determine which types of content you should focus on is through customer surveys. Here are five steps to conduct effective surveys that turn up the most insightful results. More

7 creative ways nonprofits can use social media to drive donations
HubSpot Blog    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As a nonprofit organization, asking for money is a pretty uncomfortable task. And in everybody's fast paced lives, convincing people to stop and listen is basically impossible. But thanks to the power of social media, this grueling task can be made much easier in several ways. All it requires is a little splash of creativity! More

Brightest Diamond on the Caprock
With almost 20,000 square feet of meeting and convention space, and 303 guestrooms and suites, the Overton Hotel & Conference Center is everything you expect, in a place you never expected. Opened in late 2009, the Overton is the only AAA Four Diamond hotel in West Texas. Plan your next meeting with a touch of West Texas class!

What does your exhibitor contract say? Protect yourself
Risky Chronicles    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Every hotel, convention center or facility contract has an expansive indemnification provision. In most cases, the association agrees to indemnify, hold harmless and defend the facility for anything that goes wrong. What do these terms mean? More


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