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Spark Consulting
Association membership professionals, particularly in the last several years, talk about engagement A LOT. We want our members to be more engaged. We want to measure engagement. We want to score engagement. We want to reward engagement. We want to inspire our members’ competitive spirit to increase their engagement to be higher than the next member. We want to be able to show our boards an ever rising curve of engagement in our quarterly (or annual) graphic dashboard of KPIs. But what are we actually talking about when we deploy this (over?) used term?
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By Robert C. Harris
 "The Perfect Storm" is a movie about an unusually intense weather pattern that catches some commercial fishermen unaware and puts them in mortal danger. The film's title has evolved into a phrase to describe a combination of circumstances that create a critical state of affairs. "The Perfect Board" is a book published by Cal Clemons in 2005, and it describes the principles of good governance. So how do we built the perfect board to weather the perfect storm?
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CEO Recommended
Brought to you by the Fort Worth CVB
A CEO's perspective on successful strategic planning
Associations Now
The toy industry isn’t the only one facing disruption. The Toy Association recently underwent a complete overhaul, which included creating a new strategic plan. CEO Steve Pasierb shares four tips on how to get it done.
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Abila
User experience (UX) includes everything from a user’s interaction with your nonprofit’s or association’s products or website to their communication with support associates. At the highest level, it’s how a user interacts with your organization in total. Because of that, improving the user experience can be done through numerous different approaches, such as better project management, more strategic content placement, prettier design … the list goes on and on.
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MemberClicks
You’ve heard it before: “We’re all in sales now.” To an extent, that’s true - especially for associations. There are a lot of things competing for your members’ and prospects’ time (and not to mention, money), so every touchpoint they have with your association (and every person they come in contact with) is an opportunity to sell - or not. That said, are all of your staff members equipped to “sell” your association’s member benefits?
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Fast Company
Nonprofits are suffering from what’s been dubbed an “innovation-aspiration” problem: While 80 percent of the top 145 nonprofit leaders say the sector needs to change practices in order to make greater societal gains, only 40 percent believe they have the capacity to do that, according to a survey by Bridgespan, a nonprofit consultancy, and the Rockefeller Foundation.
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Event Marketing Blog
While cognitive psychologists may still be arguing the different types of learners out there and how to reach them, what remains undisputed is the need to personalize and tailor your event learning to your audience. With these 15 suggestions, you’re well on your way.
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