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4 tips for creating membership renewal emails
MemberClicks
Your membership renewal emails could be the most vital communication pieces you send out all year. So how to do you make sure your members actually read them? Well, here are four tips to get you started.
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3 pricing predictions that will impact meetings in 2016
Professional Convention Management Association
As meeting professionals enjoy the summer sun, the findings from a new report from the Global Business Travel Association Foundation and Carlson Wagonlit Travel may bring some clouds over the celebration. The 2016 Global Travel Price Outlook reveals areas where meeting professionals can expect to see significant price increases.
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CEO Recommended
Brought to you by the Fort Worth CVB
ASAE President John Graham on the 'new normal' for associations
Association Adviser
While mobile is the future, professionals of all ages relish face-to-face interaction with their peers and industry thought leaders. Association Adviser sat down with President John Graham about new membership models and game changers he sees happening for associations during the coming year.
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Increase retention with member report cards
Abila
Sending report cards to your members is a great way to remind them of the value your association provides throughout the year, and could be an important resource when it comes time for renewals. Assign a dollar amount to the benefits you offer and use your association management system to track and pull reports on what your members have taken advantage of so far and what remains for them to use. Not only does this help members understand your value, it also serves as a reminder to take advantage of unused benefits before their member year is up.
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Dwindling volunteers: How to keep your most important resource
By William D. Pawlucy
At least 80 percent of nonprofits in America rely on volunteers for their workforce. In fact, most nonprofits would not exist if not for the volunteers that serve them. With fierce competition for our volunteers' time, we have found that building an experience rather than "giving a job" is 50 percent more effective in recruiting new volunteers and retaining the ones you have. In building your volunteer experience opportunity, these are the top 10 questions you will want to answer.
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How well do you know your organization's volunteers?
Higher Logic
Your organization might have members lining up for volunteering opportunities, with event positions always overbooked for help and community discussions and blogs bursting at the seams. But if you are like the average organization, you struggle to gather and redirect your members into volunteer buckets that best suit individual needs and skill sets.
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How private communities create value for your association members
Socious
The goal of the "outside in" model is to continually increase the value to your consumer. Our society is fast-paced and you need continuous innovation in different ways to maintain relevance and grow. Consider the capability for constant connectivity that we have today through social media and other channels. Today, value is moment by moment rather than consumed once a year or every few months. The value of membership is not a package of static benefits; the value of membership is a structured member community where members can collaborate with each other, access information in real time, and answer questions to help other members.
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The survival guide for long live event days
Event Manager Blog
Live event days are often long and grueling in terms of early starts and late finishes, as well as being both physically and mentally demanding. So how can you make it through to the other side with a smile on your face?
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Why one association created its own ad agency
Associations Now
How has your association used its industry expertise to demystify stereotypes or help others better understand your members? Realizing the difficulty many businesses have in marketing to baby boomers, AARP recently launched an advertising agency to help companies better identify with and target the 50+ generation.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Reflections on membership from #ASAE15 (Associations Now)
Increasing millennial engagement: The why and how of snackable content (MemberClicks)
Using FOMO to convert conference fence sitters (Velvet Chainsaw)

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Colby Horton, Vice President of Publishing, 469.420.2601
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