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If everyone is happy, you're doing something wrong
By Michael J. Berens
In the world of business, change is the only constant. It has a nice Zen quality about it, don't you think? By now, though, it has become something of a cliché — and an overused one at that. Still, like all good maxims, it contains a profound truth. As does its corollary, which does not get repeated as often: Change hurts. It's natural to assume that if our idea is a good one, people will respond positively — maybe even show a bit of enthusiasm. But that is rarely the case with a change initiative.
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Association value — in 25 words or less
The Demand Perspective
Every association is a community. This is one of the things that makes an association an association. To understand your association community’s value proposition, first ask and answer this basic question: What is the worldview your members share and talk about?
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CEO Recommended
Brought to you by the Fort Worth CVB
Membership engagement and spending data, all in one place
Associations Now
Associations offer a lot of different ways for members to interact, and tracking all those interactions is a chore, to say the least. But once done, it can pay off in big ways. Here’s a look at the inner workings of one association’s data-tracking and scoring system for member engagement and spending. It ain’t pretty, but it’s a powerful tool.
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Association executives: Why member segmentation is important
By Meagan Rockett
Simple segmentation can solve a lot of frustration for your conference attendees. It can be done easily by asking the right questions in "check all that apply" formats. If you are looking to begin segmenting your members, a quick survey will get you started. If it could be done so easily for a conference, can you imagine what it would do for your other communications?
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  Vail Valley, Your Meeting Destination

Vail Valley, home to Vail & Beaver Creek, boasts non-stop air service to Eagle County Airport, a wide selection of dining options, as well as on-mountain group activities & teambuilding. With a Vail Valley meeting, you’ll provide an experience your attendees won’t likely forget, in a naturally inspiring environment.

5 daily habits of remarkably successful CEOs
If you haven’t noticed there has recently been an onslaught of articles from various publications on how to be more productive, and all of them point to the same message: How you choose to spend your time is the difference between being a good leader and a remarkable one. And if efficiency is about mastering your rituals, then we thought we’d take a look at which daily habits remarkably successful chief executives seem to have in common.
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8 traps successful leaders must avoid
When an organization is performing well, investments in talent and innovation should be at full-throttle. As recent history has shown, companies tend to get complacent when they are on top, instead of sustaining their momentum through strategic focus. Great leaders know how to keep momentum alive by leveraging their distinct competitive advantages. They remain hungry in their passionate pursuit of endless possibilities and continually push the envelope to assure the promise of the organization’s culture remains vibrant. Unfortunately, many leaders stop taking initiative and the required risks to sustain their competitive edge. They fall into the trap of playing it too safe and become self-satisfied, while others get too greedy and lose their attention to detail.
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  Aren't You Meeting in Amarillo?

Amarillo has the space for your “mane” event, including over 400,000 square feet at the Amarillo Civic Center Complex, combined with over 6000 lodging rooms. Add some great grazing places and our stable staff, and you have a site that makes horse sense!

How to make company announcements in buzzworthy ways
Launching a new product or expanding to a new market? Whatever your next company announcement may be, relying on a template press release is a strategy of the past. These days, the medium that sends the message is just as important as the message itself. It's not only a decision that determines whether you're reaching your target audience effectively, but also an opportunity to generate a buzz about your company's rightful place on the cutting edge of public relations.
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  The Era of AMS is Over

Introducing iMIS 20 – the industry’s only member Engagement Management System (EMS)™. One system engages your members – and your staff – anytime, anywhere, on any device. One system eliminates costly integration efforts, gathers better member intelligence, and helps you make smarter business decisions. Experience the power of one at

Association membership and program restrictions and the antitrust laws: Don't stumble out of the gate
Trade and professional associations benefit society by promoting various industries, professions, and other interests. To realize their goals, however, associations must sometimes limit membership in the association or association-sponsored programs. A recent court decision, Abraham v. American Quarter Horse Association, highlights how association restrictions can sometimes run afoul of the antitrust laws, especially where the restrictions are intended to, or have the effect of, foreclosing a competitor’s ability to compete in the market. In this regard, the case shines a light on the tightrope that associations walk when trying to balance membership and programmatic needs against the limits imposed by the antitrust laws.
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Missed last week's issue? See which articles your colleagues read most.

    Board members: Silence is not governance (by Bob Harris)
Leveraging non-member email addresses for membership recruitment (Membership
Marketing Blog)
Sharing with nonmembers: A glass-half-full perspective (Associations Now)

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