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Think responsive for your association website
Avectra    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Members increasingly want your association in their pocket. When they're not at a desktop computer, they want to find and read what they need, look up other members' contact info, register for events, attend webinars, and participate in online community discussions. If your website is difficult to navigate on mobile phones, if images or pages don't load, or if users have to scroll or zoom excessively to view content, you have a big problem. It looks like you don't care. More

Associations unorthodox: De-emphasize membership
Principled Innovation    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The commitment to growing membership lives within the DNA of all associations. Indeed, the phrase, "membership organization" may well be the most orthodox description of an association's organizational identity. Without question, it is the operative mental model behind the preponderance of association business models, even when member dues are not a major revenue stream. Yet, with sky-high stakeholder expectations for meaningful value, new forms of competition, and unfavorable economic shifts putting pressure on established association lines of business, the traditional membership value proposition faces serious long-term challenges. More

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Creating an innovation pyramid or portfolio
Idea Architects    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In a short essay, professor and innovation thought leader Rosabeth Moss Kanter outlines how every organization needs a portfolio of innovation efforts. She describes a pyramid consisting of a solid base of continuous improvements and incremental innovations, a mid-range that is an incubator for relatively low-risk new opportunities or projects, and a peak outlining future strategic directions that merit investment and risk. Just as individuals have to calibrate their portfolio based on their goals, their appetite for risk, and their age and ability to recover from market declines, so must organizations build an innovation portfolio to appropriately distribute efforts and risk across the three levels of Kanter's pyramid. More

Creating content that works for your association
SCD Group    Share    Share on FacebookTwitterShare on LinkedinE-mail article
It's no secret that marketing for the corporate world and marketing an association can be very different animals. What works for businesses may not work for associations. This holds true for content marketing, as well. It's not that associations don't produce content or that they aren't good at it, but associations face some unique challenges. More

JW Marriott Austin Opens Early 2015

Construction has started on the JW Marriott Austin convention hotel! The $300 million hotel will rise 34 stories on the east side of Congress Avenue and Second Street. It will have over 110,000 sq. ft. of meeting space and 1,012 guestrooms, making it the largest JW Marriott in room count in the United States when it opens.

Who should lead the social media charge for your association?
Association Resource Center    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The best social media strategies are those that incorporate people from all areas of the organization, but somebody needs to be in charge when it comes to heading up and overseeing the organization's strategy. Whether you are doing it yourself, adding social media to the role of your marketing person or hiring a dedicated social media manager, here are five criteria to consider for this important role. More

Selecting a nonprofit CRM system? Start with the strategy
The Connected Cause    Share    Share on FacebookTwitterShare on LinkedinE-mail article
These days, we access our databases through a browser, we can send thousands of targeted and personalized emails with a few clicks of a mouse, and we can run sophisticated reports with amazing visualizations without opening Excel. CRM is powerful and feature-rich, allowing even small organizations to do things enterprise organizations struggled with a short time ago. For some nonprofit leaders, this abundance of possibility is a welcome opportunity to push their organizations in new directions. For others, this overwhelming preponderance of possibility is just plain confusing. More

Brightest Diamond on the Caprock
With almost 20,000 square feet of meeting and convention space, and 303 guestrooms and suites, the Overton Hotel & Conference Center is everything you expect, in a place you never expected. Opened in late 2009, the Overton is the only AAA Four Diamond hotel in West Texas. Plan your next meeting with a touch of West Texas class!

Increase your productivity: Tips for small staff associations
MemberClicks    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Often, smaller local organizations have just 10 or fewer staff members, and some organizations have just one or two full-time staffers. Although this negates many of the issues that can occur with too many silos, another important issue can arise: There just aren't enough hours in the day. And now everyone's constantly being told that they have to start using social media or they'll lose members. Something's got to give. So, to increase productivity and make the most of your precious hours during the day, here are a few tips to streamline your workday. More


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Colby Horton, Vice President of Publishing, 469.420.2601
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