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Continuing education, learner paths and data: Blending it all together in 5 steps
Abila
There’s more to continuing education than providing great content. Follow these five steps to blend your association’s eLearning strategy and create the optimal learning environment for your members.
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Transmediation and the #Hashtag: 6 tips to improve your event marketing
Event Manager Blog
The #Hashtag draws attention to both conceptual and factual references that can be expressed in one or a group of words. Its success in creating a universally recognizable and immediate reference point in any type of textual format is a huge advantage to event marketers. But why?
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CEO Recommended
Brought to you by the Fort Worth CVB
Use the 3 P's to ensure your new president is ready to lead
By Robert C. Harris
Is the incoming chief elected officer — aka president or chairman of the board — ready for the job? Transitioning from VP or president-elect to the office of the president requires preparation. Use the self-paced diagnostic tool built upon three governance foundations: purpose, plan and performance.
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SPONSORED CONTENT


Sure-fire ways to step up your organization's social media game
MemberClicks
Navigating the social media landscape may not require a big budget, but it does require some time and effort. Need help playing the field? Here are six sure-fire ways to step up your organization’s social media game.
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Helping sponsors turbocharge through activation
Velvet Chainsaw
Activation (or leverage) is the most misunderstood, yet most critical, success driver for sponsorship ROI. Savvy marketing professionals totally get activation. But most of our profession doesn’t. This is why many of us continue to sell non-emotional promotional opportunities and incorrectly call them sponsorship. We need to capitalize on this golden opportunity.
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PRODUCT SHOWCASE
  Aren't You Meeting in Amarillo?
Amarillo has the space for your “mane” event, including over 400,000 square feet at the Amarillo Civic Center Complex, combined with over 6000 lodging rooms. Add some great grazing places and our stable staff, and you have a site that makes horse sense!
sales@visitamarillotx.com www.visitamarillotx.com
 


Why associations are making their private member community the centerpiece of membership marketing strategy
Socious
In recent years, association leaders have increasingly looked to building community as a way to improve member benefits, keep members engaged and increase member retention. There is no other strategy available to association that is as flexible as priorities change and as cost effective to create sustainable ongoing value for members.
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3 reasons trade associations should have online communities
Higher Logic
Although members of trade associations may be slow to adopt new online engagement tactics, it doesn’t have to be that way. Online communities can benefit all kinds of organizations, even if your competitors are part of it. It may sound counterintuitive, but here are three reasons why your trade association should have an online community (and why you should actively participate if your trade association already has one).
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Will GIF-powered emails get more people to RSVP for events?
Adweek
GIFs have already overtaken brands' social media and online video. Next up: Email marketing. Event-planning platform Splash and Giphy — a GIF library and search engine — are teaming up to let marketers plug GIFs into the emails and landing pages that Splash uses to organize gatherings and RSVP lists.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    4 tips for creating membership renewal emails (MemberClicks)
3 pricing predictions that will impact meetings in 2016 (PCMA)
The survival guide for long live event days (Event Manager Blog)

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Association News Briefings
Colby Horton, Vice President of Publishing, 469.420.2601
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Shawn Smajstrla, Senior Business Editor, 469.420.2605   
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