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Overwhelmed tracking member engagement? You're not alone
Associations Now
There are a lot of associations out there desperate to measure overall member engagement but struggling to figure out how exactly to do it. A new report on associations’ membership-metrics practices shows strong desire but low success in measuring member engagement, and not a lot of strategic guidance, either.
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Wide open spaces
Association Leadership
Radical changes in work space helped the professionals at IFMA reprove what they already knew: While the facility is important, it's the management of its operation that pushes productivity and satisfaction to all-time highs.
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CEO Recommended
Brought to you by the Fort Worth CVB
How to find your leadership voice
Inc.
As the leader of your business, you establish the voice of the company. You are often the face of the business, and you drive the energy that will represent the gestalt of the business. So it’s no surprise that you will be up days and nights and days planning the important strategic issues about the company — the business model, the launch strategy, the funding, the board, the people, the culture. And somehow, you have to be building your business, and hopefully generating revenue, at the same time. But few entrepreneurs take that same active, strategic approach to defining and cultivating their leadership voice.
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Making the most of social media: Using Google+ for associations
Avectra
According to the latest figures, Google+ has over half a billion users (though it's likely that far less are active users, with Business Insider putting the number at around 135 million). With that many people on Google+, it's definitely worth considering including it in your social media plans. Here’s how best to leverage this fairly new social channel, and how some associations are using it to boost membership and more.
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Looking for similar articles? Search here, keyword SOCIAL MEDIA.


PRODUCT SHOWCASE
  Vail Valley, Your Meeting Destination

Vail Valley, home to Vail & Beaver Creek, boasts non-stop air service to Eagle County Airport, a wide selection of dining options, as well as on-mountain group activities & teambuilding. With a Vail Valley meeting, you’ll provide an experience your attendees won’t likely forget, in a naturally inspiring environment.
 


5 reasons every employer needs an employee handbook
By D. Albert Brannen
The days of believing that a handbook can cause more harm than good are long gone. In today's business environment, a handbook serves both as a sword to carve out your legal rights, as well as a shield to protect them. A handbook sets expectations, encourages employees to behave in certain ways, helps ensure employees are treated consistently, publicizes employee benefits and helps win unemployment claims and lawsuits. These are just a few of the reasons why every employer, regardless of the number of employees, should have one.
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What stops leaders from showing compassion
Harvard Business Review Blog Network
Most good people want to act compassionately at work. And recent research suggests that compassion also creates positive outcomes in organizations: People who experience compassion feel more committed to the organization and feel more positive emotions at work; when people receive bad news that is delivered with compassion, they remain more supportive of the organization; and acting with compassion can increase your own satisfaction and mitigate your own stress at work. And yet even if you want to be compassionate with others at work, you may find it difficult. You may find yourself either judging others or making assumptions about what will happen if you are compassionate. This can be especially challenging for leaders.
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PRODUCT SHOWCASE
  Aren't You Meeting in Amarillo?

Amarillo has the space for your “mane” event, including over 400,000 square feet at the Amarillo Civic Center Complex, combined with over 6000 lodging rooms. Add some great grazing places and our stable staff, and you have a site that makes horse sense!
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Plan your work and work your plan: 3 tips toward effective execution
By Adam C. Wright, Ph.D.
Leading a team and getting the job done is easier said than done. In today's market-driven economy where everything is about the bottom line, executives cannot afford to waste resources on personnel who do not know how to execute. Knowing how to effectively execute your work can mean the difference between landing that promotion you've always dreamed about or finding your way to the end of the unemployment line.
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What is important to your members' customers?
MemberClicks
You can't dispute the fact that if you give the members what they want and need, they'll be invested and engage more with your association. But people have such different circumstances. How can you possibly know what they want? The answer is simple: Find out what their customers want. As an association leader, you might be a few degrees removed from the actual customer-facing part of the industry that your association represents. But that's not true for your members. They are out in the trenches day in and day out, trying to please their customers. Therefore, in order for you to really optimize your programming and information to really reach your members, you need to find out what their customers are looking for.
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PRODUCT SHOWCASE
  The Era of AMS is Over

Introducing iMIS 20 – the industry’s only member Engagement Management System (EMS)™. One system engages your members – and your staff – anytime, anywhere, on any device. One system eliminates costly integration efforts, gathers better member intelligence, and helps you make smarter business decisions. Experience the power of one at www.imis.com/tsae.
 


What's your point?
XYZ University
Whether you are trying to recruit an employee, or a member to your association, you likely have a lot to say in a short amount of time. You need to have a relevant "elevator pitch" that does not sound canned, or like you are reading a brochure. And, it needs to be consistent across various methods; whether it is online, or whether you are speaking to someone by phone, face-to-face, etc.
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Infographic: Tips to leverage visual social media
Midcourse Corrections
We dream in images; we think in images; we speak in images. Images are the currency of our brains. Is it any wonder that we are drawn to visual social media? This infographic from SociallySorted.com looks at the evolution and growth of visual social media, and how brands can use it power.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    If everyone is happy, you're doing something wrong (By Michael J. Berens)
5 daily habits of remarkably successful CEOs (CEO.com)
Association value — in 25 words or less (The Demand Perspective)

Don't be left behind. Click here to see what else you missed.


 

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Colby Horton, Vice President of Publishing, 469.420.2601
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