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Weeding out members from pretenders
Association Adviser
Slowly but surely, the job market, housing market and manufacturing sectors are recovering, but are associations? According to many thought leaders we asked, the answer is yes and no. Yes, things are looking better than they were a few years ago; but no, the absolute number of members is not what it used to be. Yes, the engagement level of members has improved; but no, they’re not always happy with their associations, and they’re certainly more demanding than they used to be.
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Experiential learning: Another meetings must
Associations Now
Your attendees don’t just want to sit back and watch speakers present. They want to be part of the action and have an immersive experience. Making that happen will mean deeper engagement and more satisfied conference attendees.
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CEO Recommended
Brought to you by the Fort Worth CVB
Association leadership: Industry experts vs. association pros
MemberClicks
There are many pathways to association leadership. When looking for a leader for a professional organization, you may be considering or seeking to consider both types. Here are the benefits and drawbacks to either.
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PRODUCT SHOWCASE
  Aren't You Meeting in Amarillo?
Amarillo has the space for your “mane” event, including over 400,000 square feet at the Amarillo Civic Center Complex, combined with over 6000 lodging rooms. Add some great grazing places and our stable staff, and you have a site that makes horse sense!
sales@visitamarillotx.com www.visitamarillotx.com
 


Why is your content strategy failing?
SocialFish
It is important to understand that it's not enough to just have a content marketing strategy in place. It should have the ability to make a difference in your organization, and should also help in attracting new members. Planning out an effective strategy that does both the jobs well can be difficult, and may not necessarily hit all the right chords amongst your consumers. There is a spectrum of factors that contribute towards making your content marketing strategy a success instead of a complete flop. From content generation to content publishing – each step is crucial and has to be handled cleverly to create the best possible content marketing strategy for your organization. Don’t make these blunders.
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Why technology alone will not move the needle for conferences
Midcourse Corrections
Occasionally, a new event technology — like the conference app – will truly move the needle. Usually though, technology is not enough. Technology is not your conference savior. It isn’t going to make your conference successful. Or even increase your attendance. Or increase your revenue. Or improve your participant satisfaction.
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Start preparing the future leaders of your organization now
Entrepreneur
Evolutionary demographic trends leading to a massive redistribution of the working-age population are making finding and securing the workforce of tomorrow one of the biggest challenges for today’s CEOs. According to a 2014 PwC report, 93 percent of CEOs acknowledge the need to change their talent strategies to cater to different population growth rates across the world, as well as the rapid urbanization we are experiencing today. For today’s leaders to find, secure and align the leaders of tomorrow with their long-term organizational goals, they must change and adjust their strategies. They also must play an active role in helping these future leaders grow in their current roles.
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PRODUCT SHOWCASE
  Wyndham Dallas Park Central Hotel

Our newly renovated atrium style, all suites property is located in the heart of the North Dallas Park Central Business and Medical District. This hotel features 11,000 sq. ft. of meeting space, a full service restaurant and lobby bar, onsite workout facility and business center, complimentary internet, parking and shuttle to local businesses, shopping and attractions.

Work Productively, Sleep Peacefully.
 


Preparing the next generation of women for board leadership
Talent Management
Businesses are operating in a volatile global marketplace amid increasing regulation, disruptive technologies, and economic and political uncertainty. In the face of such challenges, boards are under immense pressure to ensure the appropriate governance and management of the organization — and top companies realize that having diverse board members is a critical component. As a result of increased dialogue and media attention, board diversity is also top of mind more now than ever before. This is creating opportunities for women contemplating board membership.
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Looking for similar articles? Search here, keyword LEADERSHIP.


Coalition Building 101: How to look intelligently at a merger or partnership
By William D. Pawlucy
In a two-year period, the Foundation Center logged in a total of 679 coalitions/collaborations, with 499 of these in the area of developing, offering and delivering projects, programs and services between two or more organizations. That is nearly 500 of these types of collaborations in only two years. Building the right coalition model is understanding the outcomes being sought as well as what your organization can do with another organization that it can't do by itself. It must be mutually beneficial and fill a gap for one or more organizations.
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Organizational silos: Is a new vision or strategy enough to demolish them?
The Demand Perspective
In the midst of a market that values constant and flexible solutions more than stand-alone products, some associations have responded with more customer-focused, solutions-oriented rhetoric and initiatives. Others have earnestly explored ways to increase member value and deliver solutions to member needs. Yet, we have all under-estimated the near impossibility for delivering customer solutions within a product and silo-oriented organization. There seems to be a step missing between strategy and execution.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Is it time for a governance makeover in your organization? (By Robert C. Harris)
Conference and trade show sponsors want relevance (Midcourse Corrections)
How to create the custom member experience (with limited cash) (MemberClicks)

Don't be left behind. Click here to see what else you missed.


 

Association News Briefings
Colby Horton, Vice President of Publishing, 469.420.2601
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