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Are your staff members committed — to their space?
By Michael J. Berens
All organizations — be they for-profit or not-for-profit — have a mission. It may be to create the coolest technology, serve the best pizza or eliminate world hunger. Not all organizations, however, are mission-driven. Other priorities, like making a profit or providing shareholder value, take precedent. Associations, nonprofits and NGOs are unique in this respect: They are their mission. Association managers should keep this in mind at all times, for it links directly to staff productivity and focus.
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Ways of showing your members you care
Finding the right way to show your members some love is tricky. You can opt to do a member appreciation week, but if you're not careful they can come off as being a bit cheesy and fake. Ideally, something thoughtful and individual that makes each of your members feel appreciated and special would be perfect. Yes, it's time consuming, but think how your members will feel and the sense of loyalty they'll develop. Here are some of the ideas.
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CEO Recommended
Brought to you by the Fort Worth CVB
5 digital issues every board should be focusing on
Linked In
David Edelman writes, "Lately, I have noticed that the executive teams I work with are being asked more questions about their digital strategy by their board. But many of the documents they prepare are very high-level, focus on general competitive landscape discussions, and fail to get sharp on core, foundational issues that any company today must cogently address. I have also been spending more time with technology suppliers in the digital space, and the capabilities they are now offering are more transformational than their clients seem to realize. This leads me to raise five areas where boards need to be asking explicit questions."
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A crisis in leadership
By Michael J. Berens
Leaders must make difficult decisions that are not always popular. They instigate changes that upend people's lives and shift the balances of power and wealth. Are we too close to our time to recognize truly gifted leaders or to fully appreciate the effects of their decisions? Should we not be concerned about the ostensible leadership vacuum? Perhaps. But I suspect there are other forces at play.
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  Vail Valley, Your Meeting Destination

Vail Valley, home to Vail & Beaver Creek, boasts non-stop air service to Eagle County Airport, a wide selection of dining options, as well as on-mountain group activities & teambuilding. With a Vail Valley meeting, you’ll provide an experience your attendees won’t likely forget, in a naturally inspiring environment.

Before, during and after: Make the most of your event content
As you approach your next conference or meeting, spend some time thinking about how to best use your event content. It's possible that you're not using this valuable resource to its full potential. You put a lot of time and money into your event content; with a little advance planning, you can make the most of that investment. To get lasting value from your event content, start planning your event content strategy early.
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Bringing the sexy back to conferences
Midcourse Corrections
If you have ever attended a conference, you know how most of them feel. They start with a general session, followed by a break, followed by concurrent breakouts, followed by a lunch, followed by exhibits followed by an evening activity. Rinse; lather; repeat. They all feel the same and follow the same status-quo, melancholy, mind-numbing, butt-tiring, ho-hum, nothing-to-tweet-home experience. Some conference organizers try to innovate. They watch other organizers and then duplicate their new, fresh offerings. There’s nothing wrong with borrowing ideas and concepts from others. However, that new hairdo and trendy outfit is no longer enough if you spend all your time copying others. Instead, you need to create your own conference style. And you need to teach your attendees’ to expect the unexpected. Here are five tips to bring the sexy back to conferences and conference planning.
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  Aren't You Meeting in Amarillo?

Amarillo has the space for your “mane” event, including over 400,000 square feet at the Amarillo Civic Center Complex, combined with over 6000 lodging rooms. Add some great grazing places and our stable staff, and you have a site that makes horse sense!

Enhance your ROI at shows with social media
Association Adviser
Much of the success of an exhibitor's return on investment results from not only their presence at an event, but also the type of marketing they conduct both before and after a show. Virtually everyone uses an electronic device to check emails and connect online, and one of the most effective types of communication is through social media. Business contacts are constantly on the move, and many prefer to receive concise communication on their handheld devices than lengthy emails. When used in conjunction with more traditional marketing methods, social media marketing can be powerful and cost-effective. Here are a few social media tactics that exhibitors can use to maximize their ROI before and after a show.
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  The Era of AMS is Over

Introducing iMIS 20 – the industry’s only member Engagement Management System (EMS)™. One system engages your members – and your staff – anytime, anywhere, on any device. One system eliminates costly integration efforts, gathers better member intelligence, and helps you make smarter business decisions. Experience the power of one at

5 ways to encourage your employees to lead
Every organization needs a great leader charting the course — but you must have leaders within your company as well. Some of today's most effective businesses encourage every one of their employees to take on leadership roles in their organizations. When employees throughout a business become leaders, decisions are made more quickly, customers are happier and tremendous amounts of time, energy and money can be saved.
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Missed last week's issue? See which articles your colleagues read most.

    7 personal habits every CEO should have (Inc.)
5 ways to make your conference calls more productive (MemberClicks)
Members: Your most important resource (By Michael J. Berens)

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Colby Horton, Vice President of Publishing, 469.420.2601
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