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How to budget for membership recruitment and renewals
Membership Marketing Blog    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Most membership marketing budgets are built backwards. An organization determines how much it can spend and then asks the membership staff to use it in the best way possible. But the correct question should not be how much you are allowed to spend, but how much you can generate in revenue for the organization. In other words, base budgets on the harvest, not on the cost of the seeds. More

10 reasons content marketing benefits associations
SCD Group    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Whether designed to serve as a thought leader or add member value, most associations produce great volumes of content. Most associations don't use the term "content," but rather call it publications, websites, conferences, webinars, newsletters, etc. Too often, however, the content is produced without any content strategy and without a common core. As a result, associations fall short and don't get the full return for the resources invested on behalf of members. More

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Your body language speaks for you in meetings
Harvard Business Review    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Besides our choice of words and the volume and tone of a voice, gestures, posture and facial expressions all convey powerful messages to the people we are talking to, which is precisely why everyone pays close attention to other people's body language. Some research suggests that your body language can even affect your hormones, which affect your decisions and attitudes to risk. In other words, how we say what we say to people is at least as important as what we say to them. More

Don't play and also pay: What nonprofit employers need to know about navigating the employer-sponsored health coverage mandate
Venable    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Internal Revenue Service recently issued much-anticipated guidance regarding the application of the employer-sponsored health coverage mandate (often called the "play or pay rules" under health care reform). If a nonprofit employer has 50 or more full-time equivalent employees, the employer needs to carefully consider its approach to the new mandate. Planning for these rules should begin as soon as possible. While the employer coverage mandate itself does not apply until 2014, it may be necessary to begin tracking the hours of employees as soon as October 2012 in order to facilitate compliance. More

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Why the nonprofit world needs millennials
The Huffington Post    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The social sector today is at incredible inflection point — traditional models of nonprofit engagement are being taken over by a new era of mission-driven social enterprises and an entrepreneurial spirit that runs counter to what many believe the nonprofit sector is capable of. The irony? A cohort that has been labeled as coddled, protected, overly confident and self-centered — is driving much of this change. More

4 basic conference principles you must adopt
Midcourse Corrections    Share    Share on FacebookTwitterShare on LinkedinE-mail article
If you want to create brain fuel for your attendees, you will have to step away from the traditional conference format. While the traditional conference format is efficient, it is not very effective. To create conference brain fuel, you have to plan some things differently. More

Fundraising: The social media myth
The NonProfit Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Here's a question for you and anyone who slaves away in the dungeons of fundraising: Are social media, as they convert to commercial purposes, competitive with email and direct mail? The disciples say yes. Is their word valid, since they're disciples? The skeptics say no. They have comparative numbers as backup. Which are you? Disciple? Skeptic? More


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Colby Horton, Vice President of Publishing, 469.420.2601
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