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Association Leadership Briefings

5 free online tools for nonprofits
SocialFish    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Non-profits are the kids at the lunch table that pay for every item with exact change. They know their budgets and hopefully never have to stray from them. The Internet has opened up free avenues to ensure that non-profits never exceed their budget without taking away from their mission. Here are five free services that aren't built specifically for non-profits, but they may have well been. More

Are you using the rearview mirror to see what is ahead?
Midcourse Corrections    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Leaders that depend upon the rear view use data and experience for their decision making. Why? Because that's what they know. It's fact. It's data. It's what has happened in the past. It's a mistake to confuse data with what is ahead. The past only shows where you've been, not where you are going. More

Playing politics
Venable    Share    Share on FacebookTwitterShare on LinkedinE-mail article
When associations begin thinking about becoming politically active, the most common thought is: "Let's start a PAC." A separate segregated fund, the technical term for a political action committee, is certainly one way for an association to become more involved in the political process. But there are a number of other things associations can do politically that may be even more influential than simply starting a PAC. More

3 ways to turn setbacks into progress
Harvard Business Review    Share    Share on FacebookTwitterShare on LinkedinE-mail article
According to the progress principle, of all the events that can keep people engaged and happy at work, the most important is simply making progress on meaningful work. The progress can be great or small, and the meaning can be as noble as trying to cure diabetes or as common as providing a useful service to a customer. There is a dark side to the progress principle. Of all events that can destroy engagement, joy, and productivity at work, having setbacks or being stalled in the work is number one. More

2011 Membership Marketing Benchmarking Report available
Marketing General    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The 2011 Membership Marketing Benchmarking Report surveyed more than 650 association executives to better understand the strategies and tactics they use to recruit, engage, and retain members. The 2011 Benchmark Report evaluates the relative success of a variety of marketing practices and includes dozens of key findings to give association executives insights and direction to develop effective membership marketing programs. More

What information should be collected for a membership marketing program?
Experts in Membership Marketing    Share    Share on FacebookTwitterShare on LinkedinE-mail article
First, start by looking at your members. Simply put, new members will "look" like current members. Next, build a profile of your existing members; you must have more than just the basic contact information for each member. But before you tie up resources and start any initiative to collect information, you need to figure out what you'll do with the information. You must ask, "How will this information help us with our mission?" More

How Howard Buffett will use his grandfather's recipe for riches to disrupt philanthropy
Fast Company    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Howard Buffett is attempting to unify the scattered world of independent nonprofits through his grandfather's multi-billion dollar investment strategy: Invest in a portfolio of smart people and let them flourish. Buffett has ambitious plans to pay the world's savviest nonprofits to collaboratively tackle the full spectrum of food securiy, from third-world farmer education to public policy. More

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