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Home   About   Contact Us    Join Now Oct. 3, 2011
 
Association Leadership Briefings
 
 

5 steps to turn your customers into brand advocates
Fast Company    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Marketing isn't about making a quick appeal to the masses anymore; it's about creating a personalized experience and establishing a long-term customer relationship. We all understand that a new model is emerging in the world of marketing. This new model is being fueled by the increase in intelligence by both the consumer and technology delivering the message. It's more about personalization of content than the number of people we reach. More



Informz releases Association Email Marketing Benchmark Report
Informz    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Email marketing has become one of the primary ways that associations communicate with members, and has proven to be both a cost-efficient and highly-effective tool. However, with the struggling economy and increasing demands on members' time, optimizing email marketing campaigns has become more important than ever. More

The nonprofit paradox: Evolve or expire
Midcourse Corrections    Share    Share on FacebookTwitterShare on LinkedinE-mail
article
Nonprofit associations are dynamic, complex systems embedded within an even more dynamic, complex übersystem: Human society. Society continues to exert increasing competitive pressure on our traditional nonprofit institutions. Evolve or expire is the roar from the crowd. No single response to these societal changes can successfully address every nonprofit's situation. However, every organization must recognize, understand and adapt to these changes to remain meaningful and to contribute to the positive advancement of their members. More

Content strategy for associations is different
Social Fish    Share    Share on FacebookTwitterShare on LinkedinE-mail
article
Content strategy for associations is different because content is our business. We can't give it all away. Even in the information age, content has value. When we approach content strategy, we think about optimizing the value of every piece of content and then applying an appropriate delivery method. More



Board relations and communication
Splash    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Your board members are people with varying knowledge of the association and industry, all with different personalities and interests. You won't be able to please everyone all the time, but you should be willing to listen to all viewpoints. More

What can you learn from scalpers? Dynamic pricing and association learning
Tagoras    Share    Share on FacebookTwitterShare on LinkedinE-mail article
What can your association learn from ticket scalpers? Potentially a lot. At least a recent Harvard Business Review podcast called "The Pricing Secrets of Ticket Scalpers" suggests businesses have something to learn about dynamic pricing from the $3 billion-a-year scalping market — and associations have something to learn about pricing their educational offerings. More

Return on influence: The new ROI
Harvard Business Review    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The more marketers accept the concept of measuring influence relative to reach, the quicker social media industry standards will surface. Social networking revolves around the art of people interacting with people, not logos. People have influence; things do not. Ultimately, influence is power that differentiates. More

Should committees report to the board?
The Hourglass Blog    Share    Share on FacebookTwitterShare on LinkedinE-mail article
There are some committees whose jobs clearly relate to the governance of the association: The finance committee; the nominating committee; the executive committee. These are all bodies appropriately appointed by the board to help it do its job better. But there are other committees whose jobs relate to the management of the association: The education committee; the membership committee; the marketing committee. These are all bodies designed to infuse the management practices of the association with the expertise and wisdom of association members themselves. More
 
 

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