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Kill your business model before it kills you
Harvard Business Review    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Why do leaders wait too long to modify or abandon their business models? The Postal Service, even with the constraints of its government mandate, has known for years that its traditional model was coming apart; Kodak realized that film was being replaced by digital media long before it changed its investment strategy; AOL knew that dial-up subscriptions were fading years before it took action. On the other hand, some firms seem to tackle business model changes head on even before anyone else realizes there's an issue. More

Thinking like a marketer can bolster volunteer engagement
Volunteer Match    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Many nonprofits are struggling to create awareness among potential volunteers. Many of these organizations, however, are not taking advantage of the numerous opportunities that have emerged in the digital age. Volunteers are the lifeblood of your organization. Their dedication is everything. Adopting a marketing mentality is a most powerful way to make sure those efforts stay sharp and effective. It can be an in-depth process that calls for its fair share of time and resources, but the rewards are more than worth it in the end. More

CEO Recommended
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The end of leadership — at least as we know it...
Forbes    Share    Share on FacebookTwitterShare on LinkedinE-mail article
American is facing a crisis of leadership in business and government. Yet at the same time — participation in leadership seminars and programs has never been higher. Leadership is now a $50 billion industry, with many of its roots in America. If America is so good at developing leaders however, than why is America a mess? More

Does your culture allow for change?
Social Fish    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The biggest and most common mistake is to assume that when you find the right answers — business model, strategic plan, new products or latest software — the rest will somehow automatically fall into place. Not so. The toughest struggle by far is in execution — whether the way that an organization thinks, learns, behaves and measures success embody the vision. More

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With almost 20,000 square feet of meeting and convention space, and 303 guestrooms and suites, the Overton Hotel & Conference Center is everything you expect, in a place you never expected. Opened in late 2009, the Overton is the only AAA Four Diamond hotel in West Texas. Plan your next meeting with a touch of West Texas class!

As the world changes, so should our annual meetings
Midcourse Corrections    Share    Share on FacebookTwitterShare on LinkedinE-mail article
If our world had changed in profound ways, what effect, if any, should those changes have on the mission and direction of the typical annual meeting? How long can an organization's annual meeting continue to replicate what it has done for the past 20 to 50 years? Is the old conference model sustainable in the 21st Century when so much of our world and our attendees' have changed? Today, the drumbeat of our world is change. We are witnessing a hyper-speed rate of change. And it will only continue to increase. More

Membership memo: Yearly or year-round?
Associations Now    Share    Share on FacebookTwitterShare on LinkedinE-mail article
For many associations, the billing cycle is as old as the organization itself, and changing it is like learning a new language. Across the industry, the calendar-year billing style is the more prevalent method, according to ASAE benchmarking research, but that preference is stronger among trade associations than individual membership organizations. More

A 10-dial dashboard for multichannel fundraising campaigns
Avectra    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Modern technology involves multiple dials, but it also can be extremely effective. According to the e-Nonprofit 2012 Benchmark report, during 2010-2011, online donations increased by 19 percent. Although one-time gifts represent the largest source of online revenue, monthly giving programs are growing faster, with a 5 percent increase over the previous year. When put together properly, multi-channel outreach can leverage any marketing budget and help build a more sustainable donor relationship. More


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Colby Horton, Vice President of Publishing, 469.420.2601
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Shawn Smajstrla, Content Editor, 469.420.2605   
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