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How to streamline your association's budget
By Maria Huntley
I have a little secret I want to let you in on. Budgeting for your association isn't rocket science and it doesn't have to be an overwhelming task. Unless you have major initiatives planned — i.e., development of a new website or huge event — budgets usually don’t change too dramatically year after year. Here are some tips you can use to help streamline your process.
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5 ways to read your members
Your members are the heart and soul of your association, but they don’t often come right out and tell you when they’re losing interest, running out of time, or unhappy with the direction in which the association is going. They just drop off, and you’re left with lower attendance, wondering what happened. Here are some ways to read your members so you can troubleshoot things like decreased engagement and dwindling membership.
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CEO Recommended
Brought to you by the Fort Worth CVB
Do mindful leaders make associations more diverse?
Associations Now
Diversity struggles at associations are nothing new, nor is the urge to identify the ROI of diversity. But a recent study sheds some new light on how diversity and innovation intersect. It also suggests that when we’re talking about improving “diversity” and “innovation,” we may actually be talking about something else.
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Looking for similar articles? Search here, keyword DIVERSITY.

Gamification: You never had so much fun connecting with members
Association Adviser
Gamification. You’ve heard the term multiple times by now, but do you really know what it means? What is gamification and how can you leverage it to benefit your association and members?
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  Vail Valley, Your Meeting Destination

Vail Valley, home to Vail & Beaver Creek, boasts non-stop air service to Eagle County Airport, a wide selection of dining options, as well as on-mountain group activities & teambuilding. With a Vail Valley meeting, you’ll provide an experience your attendees won’t likely forget, in a naturally inspiring environment.

Developing a successful student membership strategy
Membership Marketing Blog
According to the 2013 Membership Marketing Benchmarking Report, 52 percent of associations offer a student membership category. When you take a look at existing programs, students are typically offered a somewhat downsized membership package ranging from one year free to a dues payment of between $25 and $50. Many student programs are presented very nicely and highlight the economic benefits and advantages that are available through membership. However, it is not always clear that there is a defined strategy for what a student membership is attempting to accomplish. Here are some important questions to consider in building a student membership strategy.
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Leadership development: How to create top leaders in your business
American Express OPEN Forum
Few leaders are born with top-notch leadership skills. The smartest leaders understand this and know the importance of leadership development — for themselves, their employees and their businesses. According to Bersin & Associates, a human resources research and advisory services firm, U.S. companies increased leadership spending 14 percent in 2012 to approximately $13.6 billion. The research reveals that companies are even more focused on leadership development to remain competitive and to improve employee retention. After all, without a solid and effective leadership strategy, your business can quickly find itself in trouble. It takes effective, proactive leaders to guide a company to success. And that’s where leadership development comes in.
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Aren't You Meeting in Amarillo?

Amarillo has the space for your “mane” event, including over 400,000 square feet at the Amarillo Civic Center Complex, combined with over 6000 lodging rooms. Add some great grazing places and our stable staff, and you have a site that makes horse sense!
NEW Wyndham San Antonio Riverwalk

The Crowne Plaza Riverwalk has transformed into the Wyndham San Antonio Riverwalk with all of the high-quality amenities and convenient services guests have come to expect from the Wyndham brand. Located just steps from the convention center, the hotel boasts 410 guest rooms and 37,000 square feet of meeting and event space.
Membership Renewal Processing
FORMost provides integrated business services, including forms management, direct mail printing and processing, in-house composition, package design and fulfillment, and digital printing, including variable data and its Web-to-Print Solution. Our wide array of offerings helps us meet your office needs better. Call today to see how FORMost Graphics can best serve you. More info

50 heavyweight leadership quotes
Some say leadership is an art. Some say leadership is a science. There were a lot of books written on the topic and a lot of approaches discussed. But there are also simple, yet powerful quotes that pack a punch and make us think about the true meaning of leadership.
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Association members are in 'Good Company' across America
Over the last few years, you’d be hard pressed to find a business that hasn’t faced new challenges. Whether those challenges are found in economic factors, competition or new technology, the way a business steps up to those trials ultimately defines their success. Trade associations and their members are no exceptions. As businesses continue to rebuild from an unstable economy or changing industry, those that may have thrived or barely survived are coming to the same realization — the time for change is here. Re-engagement and reinvention in professional communities have become crucial.
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Missed last week's issue? See which articles your colleagues read most.

    The elusiveness of a board's value and contribution (By John T. Dinner)
Email best practices for associations (Avectra)
6 ways to make your leadership and workplace fun again (Forbes)

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Colby Horton, Vice President of Publishing, 469.420.2601
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