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Home   About   Contact Us    Join Now Oct. 10, 2011
Association Leadership Briefings

What's next in association law
ASAE    Share    Share on FacebookTwitterShare on LinkedinE-mail article
What motivates the IRS to audit an association? When do you need to be concerned about staff use of social media? When are you vulnerable to UBIT tax? A group of top association legal experts speak candidly in addressing these issues and others. More

How associations can get more sponsorship dollars
Association Meetings    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Associations get just 3 percent of the $18 billion corporate sponsorship market. A big reason why the percentage is so low is because associations aren't offering what sponsors are looking for, posits a new study by IEG, a Chicago-based sponsorship consulting and research firm. If association leaders would adopt a new approach to corporate partnerships, they could claim a much larger share of the North American sponsorship market, the study concludes. More

Top 7 conference functions easily leveraged by social media
Midcourse Corrections    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Your conference's social media presence is worthless unless you do something with it. It isn't enough to have a conference blog, an event Facebook page, a conference YouTube channel, an event Twitter profile, a LinkedIn event or a multiplicity of other outposts in social media. Ok, perhaps it's better than not having a presence at all, but having a social media program without having some sort of goal just creates more busy work. When one of your social media activities support your conference's business objectives, then it adds value to your organization. More

5 ways to get more from your board meeting
Association Management Blog    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Every board is different; what works well for one may fail for others. But there are some simple rules that can help improve board meetings and make sure they are more productive than not. More

CEOs need a new set of beliefs
Harvard Business Review    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Harvard Business School professor Raymond Gilmartin feels that the last 25 years has been filled with CEOs of major corporations that rely on a flawed set of beliefs to lead their organizations. This set has influenced them to place too much emphasis on maximizing shareholder value and not enough on generating value for society. So, Gilmartin offers a new set of beliefs that he thinks can renew and restore faith in corporations and capitalism. More

Are non-profit organizations immune to dysfunction and hypocrisy?
Huffington Post    Share    Share on FacebookTwitterShare on LinkedinE-mail article
All organizations want to be successful, whether for-profit businesses or those in the non-profit world — such as trade associations, humanitarian government contractors, advocacy groups or government agencies. All of them grapple with new challenges emerging from our insecure and shifting economic, political and cultural environment. The later also includes growing workplace diversity and changing attitudes about career and leadership. But organizations in the nonprofit realm are especially vulnerable to problems. More

How to set online community goals and metrics
Socious    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In business, there are times where you should focus on the end of the race before you think about the beginning. Planning an online customer or member community is one of those times. There are many different flavors of online community software and social business platforms. Though the tools and methods you use are largely determined by what you want to accomplish with them, the role measurement and analytics play in the success of your private online community is always very important. More

Is there a membership gene?
Membership Marketing Blog    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The future of membership is often debated in associations, non-profits and local communities. Is membership a concept that's time has passed and we are looking to a societal future of "bowling alone?" Or is membership and association with others something that is at our core as humans? More

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