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After the board meeting: From table to execution
By Robert C. Harris
It has been said that most actions fail to be implemented following a board meeting. How could this be when the commitments are documented in the minutes, consensus has been reached and assignments were made? Everyone has good intentions at the time. But the pressures of competing priorities, especially those from a "real" job and limited time often put organizational work on the back burner, and sometimes even off the stove.
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7 engaging ideas for your association's social media posts
MemberClicks
You know you must engage your members in social media. Facebook bases its stream activity on it. But how do you do it when most conversations seem like one-sided posts? Here are a few quick ideas.
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CEO Recommended
Brought to you by the Fort Worth CVB
Great strategy begins with a CEO on the frontlines
Harvard Business Review Blog Network
Building a winning strategy begins with recognizing that strategy is too important to be delegated to a strategy department. It can certainly be valuable to have the help of strategy officers or teams on refining and implementing strategy, but the strategy itself needs to be conceived and owned by the CEO.
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PRODUCT SHOWCASE
  Aren't You Meeting in Amarillo?
Amarillo has the space for your “mane” event, including over 400,000 square feet at the Amarillo Civic Center Complex, combined with over 6000 lodging rooms. Add some great grazing places and our stable staff, and you have a site that makes horse sense!
sales@visitamarillotx.com www.visitamarillotx.com
 


The data you have can not help you ... much
Smooth the Path
What do you need to attract and engage more members? A better brand? A more compelling marketing story? Great marketing strategies? And perhaps some innovation in new product offerings? To help you do any or all of these things right you need to accurately and completely understand your member’s problems, goals, needs, options and emotional drivers. Your data – the data that you capture and store right now – will not answer these questions for you.
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Know your members through better surveys: A how-to guide
Association Adviser
Associations tend to commission studies of their industries as a whole. While that is a great way to gauge the overall health of the industries they represent, it may not gauge the health of your individual members’ businesses. An association-specific survey will help you directly gauge the health of your membership and future needs you must address.
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PRODUCT SHOWCASE
  Wyndham Dallas Park Central Hotel

Our newly renovated atrium style, all suites property is located in the heart of the North Dallas Park Central Business and Medical District. This hotel features 11,000 sq. ft. of meeting space, a full service restaurant and lobby bar, onsite workout facility and business center, complimentary internet, parking and shuttle to local businesses, shopping and attractions.

Work Productively, Sleep Peacefully.
 


Association social media: ASAE
SocialFish
Through its series of interviews of association social media managers, SocialFish has provided an opportunity to see what all types of organizations are doing with their social media management – from how they organize the roles and responsibilities, to how they manage content flow through the organization and out to social, to what campaigns they tried, to how they see the future of association social media. In this installment, Lauren Precker, social media manager for ASAE pulls back the curtains.
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Looking for similar articles? Search here, keyword SOCIAL MEDIA.


Questions for the board about risk
By Dr. David Hillson
It is quite common for risk professionals not to talk to senior executives or board members. After all, they probably think we are technical staff or analytical specialists involved in the detail of the business, and not relevant to the strategic direction of the organization. And perhaps we think that executives are too important or too busy to waste their valuable time listening to us. These two attitudes are both completely wrong.
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How technology is upending the meetings industry
Skift
The discussion revolving around event technology in destination meetings has exploded in the last year among hotels and tourism bureaus trying to come to grips with the exponential growth in demand for event tech and the onslaught of new tech providers.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    3 myths about millennial members get busted (Associations Now)
Is it time for an online-only membership? (MemberClicks)
4 ways to ensure successful board presentations (By Catherine Iste)

Don't be left behind. Click here to see what else you missed.


 

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Colby Horton, Vice President of Publishing, 469.420.2601
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