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The power of a governance vision
By John T. Dinner
The nature of meeting agendas often mean that boards rarely have the time to consider and answer some fundamentally important questions. Most boards do not have the time to move away from pro forma agendas, and these boards would also have difficulty identifying topics outside the rather narrow boundaries of governance best practices and the like. After all, boards are primarily focused on making decisions and the discussions that lead to these decisions.
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Need skills to pay the bills? Associations can help
Associations Now
Reports keep surfacing about a widening "skills gap" in the U.S. A new book by two association professionals explores the role professional societies and trade associations can play in helping to close America’s growing skills gap.
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CEO Recommended
Brought to you by the Fort Worth CVB
Emotional intelligence is critical for leaders to make an impact
Inc.
Emotional intelligence refers to the ability to recognize and regulate emotions in ourselves and others through four key elements: self-awareness, self-management, social awareness (or empathy), and relationship management. The goal is to become enlightened enough to recognize and regulate these areas. By doing so, we maximize our personal state of being, which in turn improves our interactions and relationships. The feedback loop guarantees benefits, many times over, back into our ways of being. Emotional intelligence also translates to optimal outcomes as a leader.
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Modern association members — an infographic
Avectra
With increasing competition for the attention (and dues payments) of your members, it’s important to pay attention to what they really want and need, and then work and adapt to meet those needs. Some of the major factors causing or contributing to the changes in association member needs include: Changes in technology; the growth of social media; societal and workplace changes; the millennial shift; and the evolution of “digital boomers.” These challenges may be many, but luckily the solutions are equally plentiful — if you choose to pursue them.
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PRODUCT SHOWCASE
  Vail Valley, Your Meeting Destination

Vail Valley, home to Vail & Beaver Creek, boasts non-stop air service to Eagle County Airport, a wide selection of dining options, as well as on-mountain group activities & teambuilding. With a Vail Valley meeting, you’ll provide an experience your attendees won’t likely forget, in a naturally inspiring environment.
 


The state of social media in associations and what to do about it
XYZ University
We hear over and over again that associations are struggling to recruit, retain and engage young members in their organizations. And, according to Marketing General’s 2013 Membership Marketing Benchmarking Report, 74% of responding associations indicated that increasing member engagement is a top membership goal. Yet, according to the report, among the top three reasons cited for members not renewing is lack of engagement with the organization. Digging deeper, when talk of social media enters the picture, associations freeze up. True, Marketing General’s report states that Facebook, Twitter and LinkedIn are the three most common social media sites used by associations, but what are they using those channels for?
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Looking for similar articles? Search here, keyword SOCIAL MEDIA.




How smart associations grow membership
Association Adviser
As the old Groucho Marx line goes, “I wouldn’t belong to any club that would accept me as a member.” But that’s not the case in the association world, even as social media, the “free web economy” and for-profit competitors knock on the door. More than half of visitors to association websites are looking for career opportunities and resources, and you don’t need a big budget and sophisticated technology to have a deep understanding of your members and the ability to provide highly personalized service.
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  PRODUCT SHOWCASES
Aren't You Meeting in Amarillo?

Amarillo has the space for your “mane” event, including over 400,000 square feet at the Amarillo Civic Center Complex, combined with over 6000 lodging rooms. Add some great grazing places and our stable staff, and you have a site that makes horse sense!
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NEW Wyndham San Antonio Riverwalk

The Crowne Plaza Riverwalk has transformed into the Wyndham San Antonio Riverwalk with all of the high-quality amenities and convenient services guests have come to expect from the Wyndham brand. Located just steps from the convention center, the hotel boasts 410 guest rooms and 37,000 square feet of meeting and event space.
Membership Renewal Processing
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Your association needs a mix of generations — and event content for all
Omnipress
In the association industry, it takes all types. You’ve got to have the event planners with detail-orientation that puts their colleagues to shame. You’ve got to have “big picture” thinkers to envision the association’s future. And, yes, you’ve got to have the board to keep it all under control — and within budget. The diversity in your association staff, not to mention your members, goes far beyond merely position and skill set. People differ in gender, socioeconomic class, education, upbringing, and personality. They also differ in age and generation, and this can be a source of strength and longevity for an association that knows how to make the most of its members and staff.
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A guide to LinkedIn company pages
By Mayur Kisani
LinkedIn now has a user base of more than 200 million members, making it the world's largest professional network. That is a huge potential audience for your company to reach out to and a large venue to promote your products and services. Although it is common for companies to just set up a company page, most companies are not able to harness the full potential of the platform. One reason for this might be not knowing fully the tools LinkedIn offers in its company pages. So read on to know how to setup your company page, know it inside-out and what benefits it can have for your business.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

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