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7 ways to get more from your nonprofit's email marketing strategy
Social Fish    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Given that email plays such a critical role in the fundraising process, why is it that so many nonprofits pay little attention to it? Could it be that they just don't know what role it plays? Or could it be that they don't know where to start? More

Association magazines: Reaching beyond membership borders
Associations Now    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In an age when so many associations are trying to broaden their reach and increase their memberships, sometimes through their magazines, what are some ways organizations can expand their publication readerships? How do you attract readers outside of your membership? More

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Walk the talk: 4 tips to be an extraordinary leader
Great Leadership    Share    Share on FacebookTwitterShare on LinkedinE-mail article
It's common knowledge that there are two kinds of leaders, those who speak and those who do. Those who speak are referred to as "vocal leaders," and those who do are referred to as "servant leaders," though the title of the latter is frequently off-putting to business leaders of self-proclaimed high stature. While leaders with excellent communication and motivational skills are often praised for these skills, they're not the only component to being an effective leader. It's the servant leadership that is most frequently hard to find. More

Is your conference marketing so last year?
Midcourse Corrections    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Every year you have to figure out how to fill the chairs at your annual event. It's deja vu all over again. The minute the conference is finished, you have to start again, figuring out new ways to get your audience to return the following year. It's a never-ending cycle where you're in constant search of new ways to inspire people to register. Your conference marketing goal remains the same from year to year: Get as many paying registrants as possible. But that doesn't mean the marketing method should be duplicated every year. More

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Build a strategically legitimate board
Principled Innovation    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The true nature of the orthodoxy surrounding association boards is often hard to understand. While the size, method of selection and composition of boards, the role of executive committees and the nature of CEO-board relationships can look very different depending on the association, all of these choices connect back to certain deep-seated beliefs about how boards are supposed to function. Meanwhile, building a genuine commitment to future-focused stewardship remains one of the most intractable governing challenges facing most associations. More

The smallest nonprofits should have the most powerful brands
Fast Company    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Because it can be seen as taking time and money away from helping people, nonprofits often devote little or no time to developing their own brands. But this can be a huge mistake. More

Associations can run afoul of anti-trust rules
Exempt Magazine    Share    Share on FacebookTwitterShare on LinkedinE-mail article
There are a number of ways that associations and their members can get on the wrong side of the antitrust laws, but most of the violations fit into one of two categories: Programs or facilities by associations that are set up in a way that allows members to violate the antitrust laws; and rules or decisions by associations that unfairly hinder the ability of certain firms or types of firms to compete against members of the association. More


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Colby Horton, Vice President of Publishing, 469.420.2601
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