This message was sent to ##Email##
|
|
|
|
|
MemberClicks
You likely put a lot of work into your conference marketing - explaining the benefits to get your members to attend. But what if the real challenge isn’t convincing your members there’s value, it’s convincing their bosses?
READ MORE
Association Success
When our books revealed that we were going into the first year of a balanced budget in about 5 years it presented both a shock and an opportunity: a chance to change the way the association sees and works with the sector. It opened the door for fresh eyes and a new perspective to come in and help strengthen many areas of the organization. So here is what I did to help double our income within 2.5 years, and to set us up to double it again in the next two.
READ MORE
CEO Recommended
Brought to you by the Fort Worth CVB
CEOs explain how they gender-balanced their boards
Harvard Business Review
Despite evidence about the benefits of the increasing the number women on boards data suggest it will take until the end of 2055 to have board parity in the U.S. if we continue at the current rate. This is where CEOs can help. Board appointments are highly influenced by CEOs, and they can do a better job of advocating for getting more women on the board.
|
By Spenser Vilwock and Bob Harris
 It is widely known that a key responsibility of the board of directors is to identify future leaders. Cultivating volunteers takes time and is a never-ending task. The question here is, "Should the organization's executive director and senior staff be involved?" Staff have an advantage in knowing the organization and volunteer openings. However, it has been said that an executive director should avoid recruiting leaders to maintain distance from the politics.
READ MORE
VP Associations
I’m a millennial. I look at a screen 12 hours a day. Want to engage me as a member? Send me a publication!
READ MORE
Higher Logic
Education is a huge benefit associations can provide for their members, and online education is a great way of providing it. And today, with learning management system (LMS) options that seamlessly integrate with your online community, it’s possible to create a centralized member experience that includes education and certifications of all types. There’s just one problem…
READ MORE
Abila
Not surprisingly, job opportunities ranks as one of the top benefits an association can offer its members, specifically Millennials. However, this is not always a key area of focus for organizations.
READ MORE
SBI Management
If your organization relies solely on freebies, incentives and discounts to get your members to renew their memberships, it won’t take long before you notice this isn’t working. That’s because there is a fundamental problem with your membership retention strategy.
READ MORE
|
Missed last week's issue? See which articles your colleagues read most.
|
|
Don't be left behind. Click here to see what else you missed.
|
|
|
|
|
|
|
|
|
|
7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
|
