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How your association can be more human and less machine ASAE Share    
Many years ago organizations forgot that they were made of human beings and started to act like machines. To thrive in the future, associations need to reverse that trend and start to build systems based on what makes us human. More
Help the customer succeed The Hourglass Blog Share
"Help the customer succeed" is more than just a slogan. It is a way of thinking about your association, your role in it, and the things with which you fill your time. Like most directives, simply hanging up a sign is going to change very little. But if you accept the underlying concept — that you must first understand what the member is trying to achieve before you can help them get there — then a great many changes may start happening. More The cure for the not-for-profit crisis Harvard Business Review Share
There is a crisis in the not-for-profit sector. Since the great recession began, donations to the largest charities in the U.S. have dropped by billions — down 11 percent in 2010 alone, according to a recent report from the Chronicle of Philanthropy. Leaders of philanthropic and other non-profit organizations naturally blame the economy for this problem; and many expect things to get worse as the economic malaise drags on. While the hit to fundraising has hurt many not-for-profits, the more fundamental core problem is strategic. These institutions lack a strategy for connecting their mission with their ability to deliver. In short, this is a crisis of coherence. More Using LinkedIn for member recruitment SocialFish Share
An association has a members-only group on LinkedIn. A few times each month, a person who has never been a member of the association requests to join the group. The community manager adds their name and information to the LinkedIn membership prospects list and sends them a private message with information for how and why to join the association. A year later, the LinkedIn membership prospects list proves to be converting at three times the rate of lists the association purchased. More
Innovative conferences are led by innovative leaders Midcourse Corrections Share
Innovation. It's the heartbeat and lifeblood of today's economy. It's a strategic priority for most executives around the world. Some 15,000 CEOs identified it as the number one leadership competency of the future. It's where a conference organizer needs to focus his or her attention, time and resources if he or she wants to continue to compete in the meetings marketplace. Average conferences are planned by average meeting professionals. Innovative conferences are planned by innovative meeting professionals. More The 25 most important lessons in membership marketing Membership Marketing Blog Share
The Membership Marketing Blog took 25 open-ended responses to the benchmarking survey question: "In your own words, what are the most important lessons you have learned in the area of membership marketing?" Here are the responses they deemed most noteworthy. More 10 secrets of the B2B social business superhero Socious Share
True superheroes (the ones with superhuman powers) don't really exist. Luckily, if you keep this fact under wraps, you can use the following social business superhero secrets to make you and your social business strategy look superhuman to your company and customers. More 7 ways to make a mini-marketing campaign Inc. Share
Go big or go home? Forget that. These strategies for increasing your brand influence take hardly any time, and very little money. More |
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