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The new rules of engagement present opportunities and threats for association membership
The Demand Perspective    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Despite what many associations believe, association members (even next generation members) are engaged — daily, passionately, and in growing numbers. Increasingly, however, they are not engaged with association membership. The rules of engagement have changed and failure to accept and act on those changes is the crux of the problem facing associations today. More

Are associations dead?
Principled Innovation    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Concerns about the long-term viability of associations are not misplaced, and it is reasonable to ask whether future stakeholders, who have vastly different sensibilities and more options at their fingertips than their predecessors, will simply lose interest in associations. More

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Metacognition: The skill every global leader needs
Harvard Business Review    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The increasingly international nature of business means leaders need new skills to get the full potential of teams and networks of people from a variety of backgrounds. Key among those is a skill called cultural metacognition, which simply means thinking about thinking. In this context, thinking about your cultural assumptions. More

Case study: Is it worth paying to promote Facebook posts?
Social Fish    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In the wake of Facebook's recent decision to begin limiting the reach of posts from Brand Pages, NAHB decided to run a test to see what Facebook’s suggested $100 fee would get. More

10 tactics to ensure your strategic plan addresses member learning
Event Garde Blog    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Is member learning well-represented in your strategic plan? In this article, Aaron Wolowiec contends that it needs to be, and offers up a number of tactics for associations to make sure it is. More

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Study: Sponsors can propel multicultural workers to leadership
Associations Now    Share    Share on FacebookTwitterShare on LinkedinE-mail article
New research released today from the Center for Talent Innovation shows the critical need for minority sponsorship in corporate America. Multicultural workers are not reaching the upper ranks of corporate leadership, says the study. What this group is missing is sponsorship, or what the study defines as "door-opening relationships" — powerful links to senior executives willing to put their reputation on the line to promote their proteges all the way to the top. More

Recruiting young talent: Examples of successful student association chapters
XYZ University    Share    Share on FacebookTwitterShare on LinkedinE-mail article
You can't expect Gen Y to graduate college and magically realize the benefits of professional organizations. Especially when it's difficult to find a job, much less a career, spending money on a professional organization might feel like a waste of time and money. You need to recruit Gen Y when they are most impressionable and willing to try new things. You need to catch the future thought leaders of your industry before they take a job at Starbucks. You need a student chapter. Here is a look at a few associations already doing student chapters well. More


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