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5 proven private online community strategies for associations
Socious
Associations and other nonprofit membership organizations are already natural communities. This makes building a community online a common sense decision for most association executives. However, there is more than one way to leverage a private online community. Since every association’s mission, priorities, and capacity are different, their abilities to capture the opportunities that building communities presents are also unique. How associations leverage their online communities depend on the overall purpose of their community, which are based on the organization’s overall goals.
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When directors go rogue
By Robert C. Harris
The reputation of an organization can be tarnished by a director who acts without authority or in defiance. A person who openly criticizes the leadership or complicates with staff relations is a perfect example. Most boards simply tolerate the behavior — few remove or censure a volunteer. Because boards are composed of peers, cordiality often supersedes conflict resolution. Further, there is seldom a consequence for bad behavior set in the bylaws or policies.
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CEO Recommended
Brought to you by the Fort Worth CVB
Leadership is a process, not a position
CEO.com
Leadership is the key interpersonal role played by managers in organizations and is most critical for a CEO. As the highest-ranking officer, the CEO is ultimately accountable for the outcome of all managerial decisions. At this level, leadership requires motivating and managing all activities within a company to achieve desired strategic objectives, which benefit its overall performance. CEOs must inspire the trust, commitment and loyalty among subordinates, capturing workers’ enthusiasm and admiration.
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PRODUCT SHOWCASE
  Aren't You Meeting in Amarillo?
Amarillo has the space for your “mane” event, including over 400,000 square feet at the Amarillo Civic Center Complex, combined with over 6000 lodging rooms. Add some great grazing places and our stable staff, and you have a site that makes horse sense!
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Conference education's dirty little secret
Midcourse Corrections
All conference education has a dirty little secret. And it’s bigger and dirtier than most. The big skeleton in the conference closet is that most attendees will forget the majority of what they hear during the event. The current design of the education session sabotages your learning and retention.
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When members vote on dues
Associations Now
The common association governance model is much the same. Most associations give members the right to vote on board members, bylaws changes, mergers or name changes, and little else. Associations don’t typically grant members voting power on dues increases, but one association that does has found a formula that keeps members happy and revenue growing.
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PRODUCT SHOWCASE
  Wyndham Dallas Park Central Hotel

Our newly renovated atrium style, all suites property is located in the heart of the North Dallas Park Central Business and Medical District. This hotel features 11,000 sq. ft. of meeting space, a full service restaurant and lobby bar, onsite workout facility and business center, complimentary internet, parking and shuttle to local businesses, shopping and attractions.

Work Productively, Sleep Peacefully.
 


Engaging your association's introverts
MemberClicks
They’re not anti-social and they’re not quiet. They just need time to recharge between social functions. By now you’ve heard of the power of the introvert but is your association engaging them in a meaningful way and helping them connect to the community? Here are a few tips on how you can help.
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Looking for similar articles? Search here, keyword ENGAGEMENT.


All aboard the open access train
Association Adviser
Munich’s U-bahn (Untergrundbahn, underground rail) and S-bahn (Stadtschnellbahn, commuter rail) require tickets, but the train stations do not have turnstiles. Which means the trains are technically open-access resources for Munich citizens and tourists. What if associations adopted this level of open access for their resources? What might that look like?
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You're not too busy for social media marketing
SocialFish
It’s not enough just to create a few social media profiles and post every so often. To be a true marketing vehicle, you need to have a strategy for social media, suggests Social Media Examiner. You need to identify business goals for social media marketing, starting with increasing brand awareness, engaging customers, and reducing marketing costs. Focus on targeted goals and then define what achieving them will look like. Use SMART goals – specific, measurable, achievable, relevant, and time-bound. For example, if you need to increase sales, hone in on how you’ll do it, and when.
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How your services can become indispensable to members' success
The Demand Perspective
What if you could design products and programs that were so precisely in tune with your members/customers’ needs that there was no need for costly marketing campaigns? What if your services, modes of delivery and resources were so useful to exactly what your customers looked-for that you didn’t need to struggle to persuade them of their value? No need to keep improving your “messaging” and communication campaigns to “sell” because your customers clearly got the outcomes they expected from using your products, attending your seminar, putting their staff through your training or simply joining your organization or community.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    What happens to key actions and decisions after a board meeting? (By William D. Pawlucy)
Lifecycle marketing: The foundation for membership marketing (Membership Marketing Blog)
Membership pros' love/hate relationship with AMS systems (Associations Now)

Don't be left behind. Click here to see what else you missed.


 

Association News Briefings
Colby Horton, Vice President of Publishing, 469.420.2601
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Shawn Smajstrla, Senior Business Editor, 469.420.2605   
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