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3 steps to successfully broadening your member base
By Michael J. Berens
After several years of declining memberships, associations are now looking forward to better days. Some of this gain can be attributed to the gradually rebounding economy, but most of the credit goes to association leaders and staff at all levels. With traditional members dropping out due to age or economic hardship, some associations have sought to improve recruitment by restructuring or widening their membership base. While this can be an effective strategy, it does present some risks that should be carefully weighed prior to initiating a recruitment campaign.
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The power of non-dues revenue
Association Adviser
Non-dues revenue takes the pressure off dues, but extra dollars won’t make sense if you’re not delivering what members, advertisers and sponsors expect from you. If nothing else, well-executed non-dues revenue programs enhance the member value proposition and create more ways to attract new members to your organization.
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Looking for similar articles? Search here, keyword REVENUE.


CEO Recommended
Brought to you by the Fort Worth CVB
9 disruptive ideas for associations to watch
Associations Now
The ground is always changing under our feet, so it’s good to have an idea of where to get our footing again. These approaches may not be the ones your association needs right now, but they could be the ones that end up driving innovation. Put them in your back pocket for later.
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Best to book soon — and consider a multiyear strategy
By David Gabri
The marketplace has changed. Have you? The increased demand for meetings, conventions and group incentive programs is rapidly changing the landscape in the meetings marketplace, particularly in the luxury-level and upper-tier sectors. Combine this with an upswing in attendance at both corporate and association, and planners may be increasingly at risk when it comes to securing the sites, facilities, precise patterns and terms and conditions they desire for their programs.
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PRODUCT SHOWCASE
  Vail Valley, Your Meeting Destination

Vail Valley, home to Vail & Beaver Creek, boasts non-stop air service to Eagle County Airport, a wide selection of dining options, as well as on-mountain group activities & teambuilding. With a Vail Valley meeting, you’ll provide an experience your attendees won’t likely forget, in a naturally inspiring environment.
 


Association social media best practices
Social Fish
At a recent Association Trends event, Maggie McGary, marketing manager at AABB, gave a presentation about social media best practices for associations. Here are the 10 best practices she shared, as well as a link to the slideshow of the presentation.
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It is time to revolutionize conferences
Midcourse Corrections
The traditional conference is in dire need of creativity, innovation and reinvention. It has been stuck in an ancient, outdated rut for too long. Those planning and organizing conferences need to see themselves as creators and artists. As Seth Godin says in Linchpin, "An artist is someone who uses bravery, insight, creativity and boldness to challenge the status quo." We need more conference organizers that plan and program from a position of creativity and courage and not from a position of sameness and repetition. We need conference organizers to become artists that challenge the status quo.
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  PRODUCT SHOWCASES
Aren't You Meeting in Amarillo?

Amarillo has the space for your “mane” event, including over 400,000 square feet at the Amarillo Civic Center Complex, combined with over 6000 lodging rooms. Add some great grazing places and our stable staff, and you have a site that makes horse sense!
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NEW Wyndham San Antonio Riverwalk

The Crowne Plaza Riverwalk has transformed into the Wyndham San Antonio Riverwalk with all of the high-quality amenities and convenient services guests have come to expect from the Wyndham brand. Located just steps from the convention center, the hotel boasts 410 guest rooms and 37,000 square feet of meeting and event space.
Membership Renewal Processing
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Leading in complex times
Harvard Business Review Blog Network
If you’re a business leader today you are working to understand and balance the perspectives of an unprecedented variety of stakeholders — from NGOs becoming more voracious in their demands to workers who are increasingly hard to engage — and doing so in a world that is more transparent and connected than ever before. It’s a tough challenge.
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The new path to growth
The Demand Perspective
To arrive at breakthrough solutions and change the course of an organization, it is not enough to create new things, re-design or restructure. Today's innovators and market leaders leverage existing, often under-valued assets to gain competitive advantage in a completely different area, such as leverage the success of a free online community to generate revenue from advertisers.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Should your next executive director be an association or industry expert? (By Maria Huntley)
The top way to ensure your social media strategy will tank (By Emma Fitzpatrick)
Making your association a great place to work: Internal communications (Avectra)

Don't be left behind. Click here to see what else you missed.
 

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Colby Horton, Vice President of Publishing, 469.420.2601
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