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25 instructional strategies guaranteed to refresh your signature programs
Event Garde Blog    Share    Share on FacebookTwitterShare on LinkedinE-mail article
People are busy these days. They're also moving at a faster pace and have limited dollars to spend on professional development. Combine this competition for time and resources with the endless access to information and content available online and you have a long list of continuing education providers competing for market share. That's why the collective association community needs to up its game when it comes to the instructional strategies we employ at each of our signature education programs. More

Inside Starbucks' $35 million mission to make brand evangelists of its front-line workers
Fast Company    Share    Share on FacebookTwitterShare on LinkedinE-mail article
To Starbucks, baristas are not just baristas — they are ambassadors of brand, merchants of romance, disciples of delight. The company recently invested millions in a "Leadership Lab" designed to drill that message in for 9,600 store managers. So did it work? More

CEO Recommended
Brought to you by the Fort Worth CVB
You can't be a great leader without trust; here's how you build it
Forbes    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Among all the attributes of the greatest leaders of our time, one stands above the rest: They are all highly trusted. You can have a compelling vision, rock-solid strategy, excellent communication skills, innovative insight, and a skilled team, but if people don't trust you, you will never get the results you want. More

3 easy solutions to last-minute content updates
Omnipress Big Ideas Blog    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In a recent survey of more than 550 associations, over 90 percent of respondents indicated educational content (such as conference and training materials, journals and educational publications) was critical to building relevancy and strengthening their brand. Unfortunately, keeping your association's valuable educational content up-to-date is never easy. More

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How to design your content strategy
Social Fish    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Content strategy is something that isn't revolutionary. It's not rocket science, but it is important. As associations and NFPs move to embrace social media, they frequently find themselves in a situation where rather than searching for content, they can be inundated in content. The basic elements of a content strategy are the same as any communications strategy, with some elements of a communications audit on top. More

Why 4 event industry association CEOs see a vital future
MeetingsNet    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Rocked by the recession and faced with changing demographics, competition, globalization, and other challenges, associations — and association meetings — have had to adapt and innovate to survive. And the major meetings industry associations have not been exempt. In this article, four CEOs give their perspectives on the future of meetings, and their best ideas for how meetings can succeed in 2013 and beyond. More

Stop micromanaging and learn to delegate
Harvard Business Review    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Managers prone to micromanagement fall prey to several misconceptions about delegating to staff. Chronic problems with delegation can cripple your team's productivity and create a major impediment to your own career success. More


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Colby Horton, Vice President of Publishing, 469.420.2601
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