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The tech your association needs
XYZ University
The world is changing, your membership is changing and your association needs to make some changes too. Technology is not something limited to a single department anymore, it’s playing an important role in every member’s life. Tapping into the technology that members use will help you better connect, recruit and retain members. You’ve probably heard this before, but social media and mobile marketing are must-have association tools. These are low-hanging fruit that many associations still need to catch up on.
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Do members join for your mission?
Associations Now
How does your association live its mission? Does a strong mission focus lead to better membership performance? The success of mission-driven companies like Chipotle show how associations can transform their missions from mere marketing slogans into membership drivers.
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CEO Recommended
Brought to you by the Fort Worth CVB
The future CEO: 5 key traits business leaders of tomorrow need now
American Express OPEN Forum
From the critical tasks of driving a vision and inspiring innovation via collaboration to creating a culture that fosters talent and investing heavily in millennials, tomorrow's business leaders will need skills and approaches that meet the expectations of a new workforce.
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  Aren't You Meeting in Amarillo?
Amarillo has the space for your “mane” event, including over 400,000 square feet at the Amarillo Civic Center Complex, combined with over 6000 lodging rooms. Add some great grazing places and our stable staff, and you have a site that makes horse sense!

5 things you need before launching an online-only membership option
Companies have been employing online-only memberships for years now. Is it time for your association to embrace an online-only membership option? If you’re considering it, you’ll need these five things first.
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Technology truths for meetings and events
Event Garde
American Express Global Business and Travel surveyed 336 meeting planners and 161 meeting and event attendees to learn more about the evolving landscape of technology in meetings. Overall, the survey found smartphones and wireless data/streaming video have had the most influence on the meetings industry. In fact, according to the study, 77 percent of smartphone holders use their phones “always” or “often” for business during a meeting or conference. And almost all attendees have computers, which makes virtual attendance a breeze. While virtual meetings are becoming more popular, they’re still far less common than on-the-ground events, the study found.
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  Wyndham Dallas Park Central Hotel

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Vital legal considerations for nonprofits developing a mobile app
Mobile applications or "apps" are everywhere. Mobile devices are outselling personal computers, and an increasing percentage of internet access is made through mobile devices. These developments have driven the rapidly growing usage of apps. It has, therefore, become increasingly important for nonprofit organizations to invest in and develop mobile apps. Because mobile apps are essentially just a specific type of software, app development presents many of the same challenges involved in a traditional software development project. However, there are some pronounced and unique intellectual property, ownership, privacy, data security, and advertising considerations that every nonprofit should keep in mind when developing a mobile app.
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Open the lines of connection with members
The Demand Networks
Our worlds have become complicated and cluttered with “intermediaries” — elaborate bureaucracies, regulations, policies, endless meetings, and a frenzied schedule of trips and activities. This aimless “business” and process and information overload that have become our sense of normalcy occur at the expense of relationships. There is no space or motivation for the authentic moments of connection. Eliminating everything that obscures your direct line of vision of and relationship with the customer increases satisfaction and engagement of both employees and customers.
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All about the results? What nonprofits should measure and why
By William D. Pawlucy
Performance excellence in a nonprofit cannot occur without performance measures. After the strategic plan is formed, a set of goals and strategies are outlined along with tactics, and hopefully a tie to the organization's budget. But are performance measures also identified? Without performance measures, organizations operate in a vacuum, not knowing their competitive position. There are five key areas of measurement that should be monitored by nonprofit organizations.
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    When directors go rogue (By Robert C. Harris)
Conference education's dirty little secret (Midcourse Corrections)
Leadership is a process, not a position (

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Colby Horton, Vice President of Publishing, 469.420.2601
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