This message contains images. If you don't see images, click here to view.
Advertise in this news brief.

  Mobile version   RSS   Subscribe   Unsubscribe   Archive   Media Kit Nov. 4, 2013

Home    About   Contact Us   Join Now   Events    


Being explicit about boardroom culture
By John T. Dinner
In a previous article, I identified the value boards can derive from asking some deeper questions about their value, contribution and what they aspire to become as an oversight group. Those questions are a good starting point for improving the quality of governance and board performance. Not surprisingly, there are other questions a board could and should consider. Having had the opportunity to work with hundreds of boards, a common trait is the lack of attention given to the tenor and tone of how the board functions. Rarely, if ever, do boards ask the question: What is our boardroom culture?
   Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article

Converge marketing and technology to transform membership
An executive from technology research firm Gartner recently said, "Every company is a technology company; every budget is an IT budget; every business leader is becoming a digital leader." Another Gartner prediction: By 2017, the CMO will spend more on technology than the CIO. Gartner quotes like these are passed from conference to conference, blog to blog. They're grand statements, but important to heed because they show us the near future. Associations aren’t market leaders. Although usually slow to react to changing market conditions, they can't ignore what’s happening around them now. Watch how businesses are transforming and you can see where you might need to go. One thing is obvious, technology can help associations remain relevant (a low bar to be sure) and meet the needs of members, maybe even delight them.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article

CEO Recommended
Brought to you by the Fort Worth CVB
The culture is only as good as the leader
A company's culture is palpable from the moment you step through the front door. There's a misconception that employees create a company’s culture. But peel back the layers and you'll discover that a company's culture grows, in many ways, from the top down. Leadership is the real root of any organization — the vital source from which all energy, vision, values and style manifest themselves. It's a direct reflection of a company's culture. And when leaders forget they're the ones running the internal machinery, it can lead to a real paper jam.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article

10 tips to improve exhibitor retention for your association's trade show
By Jessica A. Bartram
Is your association losing trade show exhibitors due to a lack of ROI? Maybe you are hearing complaints from trade show exhibitors about too little traffic, not enough qualified leads, too much commotion, and the list goes on. Depending on your event, your trade show could be a significant source of revenue. Ignoring these complaints won't make them go away — and the truth is, they're right.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article

Looking for similar articles? Search here, keyword TRADESHOW.

  Vail Valley, Your Meeting Destination

Vail Valley, home to Vail & Beaver Creek, boasts non-stop air service to Eagle County Airport, a wide selection of dining options, as well as on-mountain group activities & teambuilding. With a Vail Valley meeting, you’ll provide an experience your attendees won’t likely forget, in a naturally inspiring environment.

8 ways to spot great leadership
If you ever wonder why we're in a crisis of leadership all you have to do is to watch and listen to those in positions of leadership. While there are clearly many aspects of leadership that must work together in harmony in order for leaders to be effective, everything breaks down when leaders don't understand how to engage effectively.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article

Making email work for membership: Is it generational?
XYZ University
According to Marketing General's 2012 Membership Marketing Benchmark Report, email is a favorite marketing tool for associations, but is your association using it effectively? Are you reaching Millennials and yes, even Gen Z via email? When it comes to using email for business, a recent CareerBuilder study shows that there isn’t much difference between the 55+ crowd and those between the ages of 25-35 preferring email as a way to communicate but that doesn’t mean they’re using email in the same way.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article

Phone & Web Conferencing, Webinar & Webcasting Services

Infinite is America's trusted source for virtual meetings and events. Our conferencing services are perfect for meetings, presentations and training. Whether you need to share your desktop or would like to broadcast your presentation to a large audience over the Web, we have a solution. Try us free!
NEW Wyndham San Antonio Riverwalk

The Crowne Plaza Riverwalk has transformed into the Wyndham San Antonio Riverwalk with all of the high-quality amenities and convenient services guests have come to expect from the Wyndham brand. Located just steps from the convention center, the hotel boasts 410 guest rooms and 37,000 square feet of meeting and event space.
Membership Renewal Processing
FORMost provides integrated business services, including forms management, direct mail printing and processing, in-house composition, package design and fulfillment, and digital printing, including variable data and its Web-to-Print Solution. Our wide array of offerings helps us meet your office needs better. Call today to see how FORMost Graphics can best serve you. More info

7 deadly sins of professional association training programs
Association Management Blog
The world is filled with bad training programs. Based on so many flawed examples, Association Management Blog contributor Ande Freed has compiled this list, which he calls the seven deadly sins of professional association training programs.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article

Association spending to reach $572 million
Marketing Daily
Insurance, banks and pharmaceuticals are the three most active corporate sectors sponsoring associations and membership organizations, according to the IEG Sponsorship Report. Lifetouch, Goldman Sachs and Nestlé are the most active sponsoring brands. Eleven percent of associations/organizations report having Lifetouch or Goldman Sachs as a sponsor. Other top sponsors include Wells Fargo, Bank of America, MetLife, AT&T, Barclay's Bank, Toyota, Microsoft, Chevron and CitiGroup. According to IEG, Insurance companies are 7.6 times more likely to sponsor associations/membership organizations than the average of all sponsors. Sponsorship spending on associations and professional membership organizations is expected to total $572 million in 2013, up 4% from 2012.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article

Missed last week's issue? See which articles your colleagues read most.

    3 steps to successfully broadening your member base (By Michael J. Berens)
Association social media best practices (Social Fish)
The power of non-dues revenue (Association Adviser)

Don't be left behind. Click here to see what else you missed.

Association News Briefings
Colby Horton, Vice President of Publishing, 469.420.2601
Download media kit

Shawn Smajstrla, Senior Business Editor, 469.420.2605   
Contribute news

This edition of the Association News Briefings was sent to ##Email##. To unsubscribe, click here. Did someone forward this edition to you? Subscribe here -- it's free!
Recent issues
Nov. 4, 2013
Oct. 28, 2013
Oct. 21, 2013

7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063