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Association Leadership Briefings

Growth through staff turnaround: From serving to engaging to thinking like members
The Demand Perspective    Share    Share on FacebookTwitterShare on LinkedinE-mail article
What do you do when your membership drops from 19,000 to 15,000 in the course of three years? Bruce Aldrich faced just such a predicament, when he became Deputy CEO of Photo Marketing Association, a trade association with 16,000 members and a budget of $10 million. His solution? Go to the members rather than your association for answers. More

Fresh ideas for fundraising
ASAE    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Fundraising can seem like an uphill battle during uncertain economic times. Both individual and corporate donors are concerned about the future and are more likely to reduce or withhold funding until things get better. But add in other long-term trends, such as declining membership and changing member demographics, and fundraising can get even trickier. More

Race for relevance is a negotiating position
Eric Lanke    Share    Share on FacebookTwitterShare on LinkedinE-mail article
There's been a lot of buzz in the association community lately about "Race for Relevance," the book by Harrison Coerver and Mary Byers. Association executive and author Eric Lanke's take is that it offers a negotiating position. In this article, Lanke explains his reactions to the book. More

Social media and the chapter leader connection
Associationtech    Share    Share on FacebookTwitterShare on LinkedinE-mail article
For the vast majority of associations, integrating social networking platforms into community building for members is a game of catch up. We know this is where more and more of our members are — where they are friending/linking/following each other and sharing information. This is where they can have a discussion or ask a question. We know they are there, and we know that we need to be there — the how is what associations are still trying to figure out. More

Embrace the ordinary
Association Subculture Blog    Share    Share on FacebookTwitterShare on LinkedinE-mail article
We put too much mystery in the word "innovation." We ascribe profound moments of change to the "eureka" myth and assume we just don't have much to offer. We imagine brainstorming sessions must be fast-paced, high energy idea-fests with lots of loud talking and waving arms over heads with the requisite magical results. We are pretty sure if there isn't pizza involved the results won't be authentic. The fact is, innovation isn't a project or an event, it's a lifestyle. More

Association meetings, sweat the details
Association Management Blog    Share    Share on FacebookTwitterShare on LinkedinE-mail article
More than anything, an event is the time that an association's management of operations is on display. Whether its not having the badges done correctly, not having enough way-finding signs or not considering how a buffet line will queue up, the "little things" matter tremendously in events. More

What's in it for me?
Aaron Wolowiec    Share    Share on
FacebookTwitterShare on LinkedinE-mail article
Aaron Wolowiec weighs in on the notion that some association executives are hesitant to train and develop younger staff members, and poses the question, "As an association executive, are you open and eager to the possibility of training and developing your staff? If so, what steps do you take to ensure maximum benefit from the resources dedicated to this purpose?" More

5 elements of great nonprofit Web design
Volunteer Match    Share    Share on FacebookTwitterShare on LinkedinE-mail
Ugly nonprofit websites aren't surprising. They're everywhere. So when we see one that's impeccably designed, it really stands out and makes a great impression. For that reason, great Web design can be an even bigger differentiator for a nonprofit than for a for-profit, where great design is more prevalent. But design isn't just about decoration and making everything look pretty. Aesthetics are one of the elements, but by no means encompass all of Web design. More

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