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10 things you need to know about non-dues revenue
Association Adviser
Millennials vs. Boomers? Cool vs. cash flow? Risk management vs. innovation? Just as there are more ways than ever for associations to communicate with members, it seems there are more ways than ever for associations to try to make the cash register ring. So with Boomers retiring and NextGen stepping up to fill their leadership spots, it’s tempting to assume that mobile, social, video and other next BIG THINGS will replace the non-dues revenue staples of annual conferences, print magazines, directories and member newsletters. Not so fast.
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Association innovation: 3 articles to get you started
Smooth the Path
Do you cringe when someone says innovation? Does innovation feel too audacious? Does innovation seem too big, too polished or too techie? What if innovation just means any little change that benefits members or adding new things that provide more value for members? New product development is a less awe-inspiring term, but it misses out on the great value that can be added with a change of strategy or marketing. Innovation is a word we are stuck with but the idea behind innovation is important. It is about constantly making changes that help the organization continue to meet members’ needs. Is your association starting to talk about innovation? Here are three articles to get you started.
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CEO Recommended
Brought to you by the Fort Worth CVB
Let volunteer leaders see what they've signed up for
Associations Now
Ask most association volunteers why they give their time  and most will tell you they want to “give back” to their organization. ASAE discovered this in its Decision to Volunteer study. Volunteers show up because they want to support your association, but keeping them means clarifying their responsibilities. Here’s how one association uses video to do it.
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Looking for similar articles? Search here, keyword VOLUNTEERS.


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Use a mission moment at your next board meeting
By Robert C. Harris
The board meeting is called to order. After announcements, directors get down to the business of advancing the organization's mission. Or do they? The board is responsible for advancing the mission even through the many diversions, including reports, updates and concerns about operations. Soon somebody asks about lunch. Then a few directors apologize for leaving early. None of this sounds like a meeting focused on its mission.
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How to share your members
MemberClicks
Many associations in larger cities or communities have similar groups in the same area. A restaurant professional, for example, may belong to both a tourism association and a local farming collective. If you have several members who also belong to other groups, you might run into an issue here or there! Here are the steps to flawlessly sharing some of your members with a second (or even multiple) organizations.
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How associations can revamp their conferences
MultiView
Marketing association conferences are a great business to business marketing tool for a wide variety of different reasons. For starters, they're able to get a large number of people in the same room (or at least at the same venue) who are all interested in furthering their marketing abilities through any means necessary. They also represent incredible networking opportunities for everyone involved. One thing that marketing associations have to fight, however, is a conference that has become stagnant over the years. If a conference remains unchanged year after year, the likelihood that people will quickly begin to lose interest and will look elsewhere for their needs becomes high.
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7 ways to source members for your organization's online community
Socious
Over time, members will leave your online community. Though you might be a throwing down some serious online community strategy, abandonment is simply unavoidable. People simply lose the need that your community fulfilled by changing jobs, losing interests, retiring or other inevitable life events. Chasing after abandoned members isn’t a solution, nor a productive and scalable use of time. Instead, proactively counteract the decline of old members by focusing on new members.
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The hidden trait every leader needs and how to get it
Fast Company
The most recognized leadership traits tend to fall in to two categories: behavioral traits such as a personality or people skills and character traits such as integrity or empathy. While behavioral and character traits are certainly indicators of leadership, the most important leadership trait is also the most hidden: intrinsic value.
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Association News Briefings
Colby Horton, Vice President of Publishing, 469.420.2601
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Shawn Smajstrla, Senior Business Editor, 469.420.2605   
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