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Engagement, value and blaming the member
The Demand Perspective    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Engagement does not drive value; value drives engagement. Members don't engage first and then find value, as so many associations seem to think. Before they engage in anything an association offers, members have a mental picture of what they will get out of it. First and foremost, members and customers want or need the solution to a problem — and they engage (i.e., join, volunteer, publish, partner) with the association as a way of as a way of finding that solution and realizing their personal, preconceived vision of value. More

How to sustain interest once your event is over
Forbes    Share    Share on FacebookTwitterShare on LinkedinE-mail article
It's a perennial worry for conference people: How do you keep the interest alive so that the meeting has power long after it's over? What are some ways you can follow up your meeting — whether virtual or face-to-face — to increase the likelihood that your event will be remembered, acted upon and made generally worthwhile, and to create buzz for your next event? More

CEO Recommended
Brought to you by the Fort Worth CVB
A relevant conversation
TSAE    Share    Share on FacebookTwitterShare on LinkedinE-mail article
"Association Leadership" caught up with Harrison Coerver and Mary Byers, CAE, co-authors of "Race for Relevance: 5 Radical Changes for Associations," for a view from the field regarding the concept of relevance and what they've seen since the book was released. Here are some highlights from that conversation. More

Online events and video: No longer a question for associations
XYZ University    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Associations are being faced with the dilemma of not only finding ways to extend their great content, but also attracting the incoming millennial generation. Online extensions of association events are an opportunity to improve education and they are creating a bold new educational path for millions of learners worldwide. Millennials are familiar with video technology and are starting to expect it as an extension of their events and education. More

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Does management really work?
Harvard Business Review    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Leaders often initiate transformations in response to extremely challenging conditions. The recent global recession is just that kind of extreme challenge. It has generated tough conditions that will undoubtedly spur at least some companies, schools and hospitals to examine and overhaul their management practices. A call for "better management" may sound prosaic, but given the potential effect on incomes, productivity and delivery of critically needed services worldwide, it's actually quite radical. More

Top 5 association tech trends
ASAE    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Keeping up with technology's breakneck pace isn't easy — but associations are meeting the challenge by adopting five of the industry's most important advances. Associations may not have the resources to implement the latest technologies in the same way cash-rich corporations can, but that doesn't mean they aren't paying attention to advances in the industry and adopting some of the tech sector's most buzzed-about products and platforms. More

Is your mission bigger than what you can measure?
Association Subculture    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As associations and nonprofits, there is a responsibility to provide some benchmarks to measure performance against. Good strategy does require some amount of reflection on "How will we know when we get there?" or "What is going to indicate that we are making progress?" Stakeholders do like to know there is some method to the madness and desires for transparency make it imperative that we have some cogent explanation for what we are doing with the members' or volunteers' money and/or time. That being said, are we really sure we are measuring the right things to get the outcomes we desire? More


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Colby Horton, Vice President of Publishing, 469.420.2601
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