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Home   About   Contact Us    Join Now Nov. 14, 2011
Association Leadership Briefings

Is your tax status in trouble?
ASAE    Share    Share on FacebookTwitterShare on LinkedinE-mail article
National economic woes continue, and associations are feeling the impact in more ways than one. In addition to experiencing budget shortfalls of their own, some associations are finding themselves with new bills to pay — bills that closely resemble taxes. And association public policy experts say that if associations don't take action, larger chunks of their member and donor dollars will be required to fund government operations. More

5 social media tips for association communications professionals
Socious    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Social media is an umbrella term used to describe using the Web or mobile technologies to interact with your target audiences. Social media connects individuals through user generated rather than editorially controlled content. For nonprofits, social media is a way to connect to your members, media, donors, sponsors, members of Congress and elected officials, and other stakeholders. It's also a way for your members to connect peer to peer to exchange best practices and industry/professional information. Wherever you are in your social media journey, here are a few tips to help you get up to speed. More

Volunteering for trouble or trouble with volunteers?: A guide to the liability risks for nonprofits and their volunteers
Venable    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Volunteers often constitute an essential portion of the "workforce" of nonprofit organizations. Volunteers can play an essential role in providing important charitable services and constitute a vital link to an organization's constituency and the public — enhancing or harming a nonprofit's image and functioning. The use of volunteers, however, entails risk — both from and to volunteers. More

TV news techniques to use with your digital events
Midcourse Corrections    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Radio and TV personalities face many of the same challenges that digital event organizers and presenters face. They present to remote, invisible and silent audiences. They can't see or hear the audience reactions. They know that there are many things competing with their audience's attention. They keep the content short, compelling and emotional. If you look carefully at what they do and how they do it, you can learn some techniques to make digital presentations more engaging, efficient, enticing and relevant. More

Social media success is about purpose (not technology)
Harvard Business Review    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In the real estate world, there is a saying: "The three considerations that most impact value are location, location and location." In the world of social media, they are purpose, purpose and purpose. Nothing impacts the success of a social media effort more than the choice of its purpose. Because purpose becomes the cause around which people will rally and be inspired to act, it is also the source of social media's business value. More

SEO: Put your website to work for you
MemberClicks    Share    Share on FacebookTwitterShare on LinkedinE-mail article
You've got a website and have been tracking its performance. You have a web analytics solution in place, and you've created clearly defined goals that allow you to make sense of all the data at your fingertips. Now that you know what success means for your website, it's time to take a look at how you can make your website more successful. More

Handwriting on the wall
Nonprofit University Blog    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Laura Otten, director of the Nonprofit Center at La Salle University, believes it's time that nonprofits lost their sense of entitlement. "Listen up," she says, "You aren't owed anything just because you are a nonprofit. Sense of entitlement you are asking? How's that work? Let me count the ways." More

Survey: Nonprofit employers don't meet workers' needs for job satisfaction
The Chronicle of Philanthropy    Share    Share on FacebookTwitterShare on LinkedinE-mail
Two recent reports show a disconnect between what nonprofits provide to their workers and what employees say is essential to their job satisfaction. Seventy percent of workers in two surveys said their jobs were either disappointing or only somewhat fulfilling. That might be a reason 25 percent of workers said they were considering looking for a job outside the nonprofit world. More

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