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Who's afraid of the big, bad nonmember?
Associations Now
We all love our membership models, but maybe too much. Getting better at engaging in nonmember relationships means facing our fear of the unknown — or finding a way to make that kind of engagement more comfortable.
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5 ways to engage your association's members
XYZ University
XYZ University has defined member engagement as "the emotional commitment the member has to the association and its mission." As such, many association executives pose the question, "How do I engage my members in a meaningful way?" The following are five ways (that are relatively inexpensive and not overly time-consuming) to engage your association's members.
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The downside of prestige
Human Resource Executive Online
Everyone wants a trophy and, when it comes to boards of directors, a trophy often comes in the form of a new member with a very prestigious pedigree, whether it's based on an illustrious business career or — particularly in the case of nonprofits — tremendous fundraising prowess. However, there can be unintended consequences when a recruit who looks stellar on paper turns out to have a style and personality akin to fingernails on a chalkboard. A forthcoming study by two Penn State researchers finds that adding prestigious directors can have unintended consequences that outweigh the benefits.
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Is offering a dues discount a good idea?
Set and secure budget + dwindling membership = dues reduction. Right? Hold up. There are pros and cons to consider. While a promotion could be good for a little while to spike membership, it might be problematic in the long run.
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  Vail Valley, Your Meeting Destination

Vail Valley, home to Vail & Beaver Creek, boasts non-stop air service to Eagle County Airport, a wide selection of dining options, as well as on-mountain group activities & teambuilding. With a Vail Valley meeting, you’ll provide an experience your attendees won’t likely forget, in a naturally inspiring environment.

Planning for a trade show: A comprehensive undertaking
By Donna Ryan
Planning for a trade show is a comprehensive project. Therefore, you need to develop several checklists so you can make sure that the show is a rousing success. Not only do you have to make sure all the proper displays are included for use, you also have to keep communication open and ongoing with the logistics company you choose. The key to streamlining your logistics planning is to make advanced arrangements and organize activities so they seamlessly fall into place.
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Real talent, real networks: The power of association recruitment
Talent communities are all the rage these days in online recruiting Hardly a day goes by in recruitment blogs, e-newsletters, and at industry conferences without the value of talent communities trumpeted to employers as the hot new way to find those often-elusive passive job candidates. A lot of the buzz is centered on social media and its ability to create online communities on the fly based on any particular interest or professional need. But are all of these "communities" real and long lasting? And do they have any true depth? If you want to get real when it comes to enduring talent communities, you need to seriously consider professional associations.
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Social media: A marathon, not a sprint
Association Adviser
Your online community members come to your group, tweet at your account, or comment on your Instagram photos not out of routine or obligation, but because they want to be entertained, informed and connected. They want to feel like they are part of something important, purposeful and long-term. They want the experience of communing with others who have the same values and goals. They know that somewhere out there, someone else is going through the same experience they are, and those people can help them work more effectively, discover better practices or simply listen to their concerns. Social media is an extended experience, not a box to be checked off once.
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Who cares about 'likes' anyway?
By Jeffrey Dobkin
The answer is no one. Do you have a big "like" button wasting space on your website? Do you send visitors unimportant requests to "like" you, instead of valuable requests such asking for referrals? I guess you see where this is heading. What's the value of a like? Not much, really. When likes started, they seemed to be such a great idea: Google and other data collection sites could measure your popularity. The more likes, the more popular. So what happened?
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New leaders should act fast
Whenever a company brings on a new CEO, the big questions always concern what kinds of changes are forthcoming, and how quickly. The findings of a newly-published McKinsey study suggest that the answer to the second part of the question should be, "As soon as possible."
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Missed last week's issue? See which articles your colleagues read most.

    Making a really new membership/business model work (The Demand Perspective)
Member retention and the small staff association (MemberClicks)
8 tips for delivering difficult employee feedback (By Liz Murphy)

Don't be left behind. Click here to see what else you missed.

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Colby Horton, Vice President of Publishing, 469.420.2601
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