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Association Leadership Briefings

Myths about member engagement
The Demand Perspective    Share    Share on FacebookTwitterShare on LinkedinE-mail article
What is member or customer engagement anyway? Everybody is after it, but most are hard-pressed to define and measure it. One way membership organizations define it is by numbers: The number of events attended and benefits utilized by a member; the amount of time volunteered and degree of interest in the association’s causes and initiatives. No one can argue that these are indicators of some level of engagement, but what level and to what end? More

Lead by coaching
ASAE    Share    Share on FacebookTwitterShare on LinkedinE-mail article
An effective leader inspires others by establishing a clear vision for the future, aligning people and then motivating them to accomplish goals. He or she cannot accomplish this by merely providing direction. A leader achieves superior results by harnessing each team member's best thinking while building the member's skills and confidence. How does a leader do this? The most effective leaders use coaching skills. In other words, all they do is ask. More

Mission: Growing the volunteer leader
Association 141+    Share    Share on FacebookTwitterShare on LinkedinE-mail article
It is time we shift our focus from the position a volunteer is fulfilling to the person who is actually volunteering. Often, our modus operandi is to welcome a new volunteer by explaining the responsibilities of the position they have agreed to fulfill. Time permitting, we will share some historical background of what the previous volunteers have accomplished in the role, and what roadblocks they encountered. As the volunteer starts to explore their job, staff may also answer any requests for tools or resources needed to succeed in their efforts. In short, staff efforts are focused on the transition of the position from one volunteer to the next. But what if we took a different approach? More

Leadership's new direction
Harvard Business Review    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Today's young leaders are growing up with the belief that business can provide them with a way of translating a meaningful, personal purpose into work that impacts the world in a positive way. These are 20-somethings in the early stages of their careers, holding roles that require tremendous amounts of responsibility and judgment — whether it's managing a brand, starting a new venture or transitioning the family business. Let's get to know this new set of emerging leaders better. More

Find the right registration fee that brings revenue and attendees to your meeting
MeetingsNet    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Now is the time to re-examine registration fees, experts say, as associations are coming off a period of shrinking revenues. The right pricing strategy can increase attendance, encourage early registration, and maximize income. So how do you know when the price is right? More

Associations' 15 minutes of fame courtesy of Herman Cain
Mizz Information    Share    Share on FacebookTwitterShare on LinkedinE-mail article
It's not often that associations get front-page news coverage. But recently, in an above-the-fold story in the Washington Post, Herman Cain's presidential campaign problems were highlighted in a comparison to his time as head of the National Restaurant Association. The article discusses the nuances and challenges of running an association, balancing the needs of staffers, board members and state associations. More

Word of mouth marketing
MemberClicks    Share    Share on FacebookTwitterShare on LinkedinE-mail article
When it comes down to it, word of mouth continues to be the best marketing tool associations have. Shiny new social media tools, the ability to access the organization's website on our smart phones and direct mail are all well and good, but it's your current members who really count. A whopping 91 percent of respondents in the 2010 Membership Marketing Benchmarking Report said that prospective members become aware of the organization because of word of mouth. More

How Twitter is socializing conferences
Midcourse Corrections    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Much has been written about how to use Twitter for a conference. Social media conferences were some of the first to experience the backchannel, online chatter about the conference experience. So much of the traditional conference experience is passive and one-way. Today, conference attendees are socializing conferences in their own ways online, especially when the experience doesn't give them an opportunity to participate on-site. More

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