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What association membership surveys are really saying about membership value
The Demand Networks
Has the traditional association membership model reached its "use-by date?" Many associations are beginning to think so, and there is some evidence that they may be right. In the USA, according to one study, while overall association membership has rebounded relative to the nadir of 2010, membership growth now appears to be slowing and stagnating at much lower levels than in the past. Why?
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Taking your association to a deeper shade of green
By Michael J. Berens
In the aftermath of yet another unprecedented catastrophic natural disaster fueled by global climate change, it's time to take stock of what your association is — or isn't — doing to minimize its impact on the environment. Regardless of your association's size or location, you can make a difference by taking steps to make it more eco-friendly. And in doing so, you'll be benefiting your association as well as contributing to the larger effort to improve present conditions and protect the environment for future generations.
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How to get your members excited about advocacy
XYZ University
Often, advocacy is touted as a benefit of joining an association. Yet, many association members find every reason in the world not to get involved. Why is this? It’s because quite frankly, advocacy in and of itself can be frustrating tedious, and boring. It takes forever and a day to get a bill passed. We send the same old email alerts to people who couldn’t care less. We give the same boring advocacy presentation at our annual conference using jargon no one understands. It’s time to shake things up. It’s time to get our members excited about advocacy. But how?
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Want your members' opinions on strategy? Ask them
Associations Now
Facing major strategic decisions about its future, one association shared options with members via in-person meetings, online webinars, and even direct mail to solidify momentum for future change.
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  Vail Valley, Your Meeting Destination

Vail Valley, home to Vail & Beaver Creek, boasts non-stop air service to Eagle County Airport, a wide selection of dining options, as well as on-mountain group activities & teambuilding. With a Vail Valley meeting, you’ll provide an experience your attendees won’t likely forget, in a naturally inspiring environment.

Leading millennials: Are you up to the task at hand?
By Jessica Taylor
No matter how you look at the business world, things are evolving — from the way businesses are run to the types of employees that are hired. As baby boomers leave the workforce, the millennials are infiltrating your offices. These millennials are becoming successful in their multitasking, challenge-thriving ways, but with that comes challenges. Ask yourself, can you lead a millennial effectively?
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Taking risks with your association
“No risk, no reward!” “Nothing ventured, nothing gained!” “Shoot for the moon!” These are all basically clichés these days, and they’re super easy to say. But for an association executives, they’re not necessarily easy to do. Association leaders have a lot of people to answer to: Fellow staff members, boards, national groups and, most importantly, the members. But there is some truth to, “nothing ventured, nothing gained.” Associations, just like every other business in the world, have to grow and change to keep up with the changing world. So how do you take risks with all the red tape?
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Leverage technology: Don't be a slave to IT
Association Adviser
“When you come to a fork in the road, just take it.” That advice (later turned into a book) came from baseball legend, Yogi Berra. But that’s the approach many associations seem to be following when it comes to taming the technology beast. To keep members happy, it seems we have to work in parallel, pursuing every tech avenue we can, and somehow find a way to get our day jobs done while preparing for an ever-changing future with a small, overstretched staff. Sound familiar?
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Taking over from an incompetent team leader
Harvard Business Review Blog Network
Becoming the leader of an existing team can be challenging, but taking over from an incompetent leader is more difficult. Incompetent leaders are not only ineffective at achieving the team's goals. They think and act in ways that detract from and undermine the team's performance, working relationships, and well-being. Consequently, in addition to forging agreement on the normal issues of mission, goals, and roles, incoming leaders often find their new team in disarray, dealing with conflict and stress. Building a stronger team means addressing these emotionally-laden issues.
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Missed last week's issue? See which articles your colleagues read most.

    5 ways to engage your association's members (XYZ University)
Who's afraid of the big, bad nonmember? (Associations Now)
Is offering a dues discount a good idea? (MemberClicks)

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Colby Horton, Vice President of Publishing, 469.420.2601
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