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Take the meh out of membership: Microsize it
Avectra    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As technology makes the administrative side of "micro" more manageable for organizations and individuals, it's likely we'll see more micro-sizing efforts to improve the membership experience. Here's a look at some micro-ideas that make a macro-impact. More

The 3 L's of leadership: Love, listen and leap
Forbes    Share    Share on FacebookTwitterShare on LinkedinE-mail article
There are three essential principles, three "L's" that support and fuel authentic leadership: Love, listen and leap. When facing difficulties with colleagues, family or community, we serve our purpose best when we lead with love, listening, and then leap to a higher level. More

CEO Recommended
Brought to you by the Fort Worth CVB
The secrets of Generation Flux
Fast Company    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Traditional organizational structures no longer seem sufficient. This is the great challenge of 21st-century leadership. We have grown up with certain assumptions about what works in an enterprise, what the metrics for success are, how we organize and deploy resources. The bulk of those assumptions are wrong now. The world in which we were raised and trained no longer exists. The clarity of words we use to discuss business, standbys like "marketplace" and "competitive advantage," are being redefined and rendered almost meaningless. In this world of constant change, following a single system or model is foolhardy; the companies that succeed will be nimble and ever-changing. More

Social media will play a crucial role in the reinvention of business
Harvard Business Review    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Corporations, for the most part, aren't going to reinvent themselves by improving on the core competencies they've been honing for years. Instead, if they're going to change, they're going to do so from the outside in, allowing ideas from the edge of the company to penetrate to the core. Social media will be a part of that transformation. More

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Easy reading is hard writing: Lessons for association communicators
SCD Group    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As associations, we tend to talk (or write) about how wonderful we are (whether it's the association or its products/services) and use "our" language and don't understand when members and prospects don't respond. More

Mindfully building association networks
Association Subculture    Share    Share on FacebookTwitterShare on LinkedinE-mail article
We frequently speak about technology, both in terms of it being a help and sometimes a hindrance to us as we get things done. We wonder how our associations can continue to cope with such rapid changes that affect every area of how we do business and also seem to be affecting how our members talk with each other and with us on the most fundamental levels. More

3 reasons why storytelling is so powerfully persuasive
Razoo    Share    Share on FacebookTwitterShare on LinkedinE-mail article
You've been tasked with content creation for your organization, but have mixed feelings about it. On the one hand, you're excited to exercise your creativity. But on the other hand, you're afraid that your creativity won't be enough to satisfy your boss and your supporters. Fortunately, you have the power of storytelling on your side, which has remained a constant in our ever-changing world of social media and big data. No matter how information is presented to us — now and into the future — our brains will continue to glue it all together with storytelling. In fact, human beings have always survived and thrived from storytelling. More


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Colby Horton, Vice President of Publishing, 469.420.2601
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