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What your members say when they walk away
Partners Preceptors
You can spend countless hours attempting to conceive all possible scenarios your team may encounter and develop policies or strategies to address them or set basic expectations and trust your staff to do the right thing. I believe it was management guru Jack Welch that said good managers and leaders need to “set a target and get out of the way,” meaning set the vision/destination and let your team determine the best way to get there. How do we accomplish this in the association world?
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Improving your members' experiences
Affinity Insights
Associations know they must do more to improve and manage their member’s experiences with their association. Understanding the membership cycle and your member’s touch points with your association is key to developing a successful membership experience strategy with happy, engaged, and loyal members. Here are six tips to improve your member’s experience with your association.
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CEO Recommended
Brought to you by the Fort Worth CVB
Why open leadership has become essential
Forbes
You wouldn't be reading this if open source software did not exist. Without open source standards, the Internet would not exist. This article would not exist. Now, as the world has changed, open source software’s principles of openness, transparency and meritocracy have become essential standards for leadership in general.
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PRODUCT SHOWCASE
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10 questions (and answers) about membership development
JP Moery on LinkedIn
Your association depends on having a critical mass of enrolled members. But too often the approach to membership development is about numbers: how many new members, how many renewals, and how many sponsors do you have? While the numbers are necessary to determine your ability to operate, the bigger challenge is about proving the value of membership to your members.
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Associations, don't cannibalize your advertisers
Association Media & Publishing
Are different departments in your association pitching the same advertiser for various products at the same time? Here’s how to avoid problems through more careful internal coordination and communication.
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PRODUCT SHOWCASE
  Wyndham Dallas Park Central Hotel

Our newly renovated atrium style, all suites property is located in the heart of the North Dallas Park Central Business and Medical District. This hotel features 11,000 sq. ft. of meeting space, a full service restaurant and lobby bar, onsite workout facility and business center, complimentary internet, parking and shuttle to local businesses, shopping and attractions.

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Making sense of social media analytics
SocialFish
Whereas a few years ago in the association community, social media was a topic that dominated almost every event agenda, the topic has all but fallen off the radar in favor of this year’s hot topics, content marketing, big data and the like. The good news is that this is partly because associations seem to have mostly moved beyond the “should we be doing social media?” conversation and social media has, for the most part, become an integral part of most association’s strategies across a number of departments. It’s one thing to be “doing” social media, but another to try to analyze whether efforts are effective, especially for associations.
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Looking for similar articles? Search here, keyword SOCIAL MEDIA.


Tricks for soothing member burnout
MemberClicks
The end of the year is crunch time for everyone, and without knowing it you may be adding too much pressure onto your members. That could have some dangerous consequences, not the least of which is burnout. Member burnout is one step on a short road to evaluating at 2015 budget and realizing that association dues may not make the cut next year. If you see some members looking a little fried with your association or just in general, here are some ways to ease their pain.
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Orientation should be more than a familiarization tour
By Robert C. Harris
Most organizations conduct board orientation periodically. The audience, delivery, content and frequency vary broadly. There is even difference as to whether the process is exclusively for new leaders or should include the entire board. At a national association recently, when the orientation began I observed the seasoned board members leave for the lounge while four new directors were briefed by staff. Orientation is a chance to impart knowledge and to protect the organization. Don't let it be just a familiarization tour for new directors.
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Activating attendee heart coherence thru intentionally crafted conference experiences
Midcourse Corrections
What type of emotions does your conference experience activate? “Huh?” you say. “My conference is supposed to connect on an emotional level with attendees?” Whether you like it or not, your conference does initiate some type of emotion. Unfortunately, many conference experiences are bland, sterile boring events. They lack passion, enthusiasm and emotional highs and lows.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Why every meeting could use some editing (Associations Now)
4 places to recruit new members (MemberClicks)
How to lead when you're having a personal crisis (Fast Company)

Don't be left behind. Click here to see what else you missed.


 

Association News Briefings
Colby Horton, Vice President of Publishing, 469.420.2601
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