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A board-CEO communication gap
Associations Now
A lot of nonprofit leaders are thinking about heading out the door, according to a recent survey by the consultancy Vista Global. According to the study, 41 percent said they planned to leave their job in the next two years - and boards are missing the signals.
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Membership recruitment discounts: The do's and the don'ts
Membership Marketing Blog
Done wisely, a special offer will produce more than enough new members to pay for a discount or premium, and future renewal rates will only be marginally affected. However, there is a difference between a well-planned, tested and strategic use of a special offer and — to use a football term — an end-of-the-year "Hail Mary pass" that is designed to prop up final membership numbers.
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CEO Recommended
Brought to you by the Fort Worth CVB
The 3 fears of every CEO
Entrepreneur
It takes a special breed of individual to pursue a CEO role and its responsibilities. There are three core fears that every CEO has in varying degrees. While these aren’t the only fears they may have, these are the three most observable fears that manifest from the corner office.
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New year, new goals: Helping build a presidential platform
By William D. Pawlucy
According to the National Center for Charitable Statistics, there are 1.5 million nonprofits in existence in the United States. Most of them will undergo a leadership change at the board level in 2015. A great many of them will experience a change with their chief elected officer. How many of them will have chief elected officers who are looking to make their "mark" on the association with new goals?
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Is your association rewarding good behavior?
MemberClicks
Your members have lives outside of your association — and those lives shapes their expectations. There are times when mega-retail giants can help you shape your members' experiences in a positive way.
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The social attendee: Psychology behind social media for events
Event Manager Blog
The Social Media for Events book was downloaded more than 7,000 times in the first week of publication, which is an indication of how much social media is influencing the event industry. Social media is here to stay and is impacting the way we host, market and plan our events.
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The first 5 places to look to increase online community engagement
Socious
By now, you’re well aware how important ongoing engagement is to the success of your online customer or member community. Without active conversations in your discussion forums or dedicated readers for your content, your entire online community management strategy falls flat. An active and engaged community can play a big role in your customer experience. Increasing online community engagement isn’t only significant for the overall health and sustainability of your community — its impact extends to customer satisfaction and retention as well.
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PRODUCT SHOWCASE
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5 technology-enabled business trends: How many have you exploited?
The Demand Perspective
Author of the article Anna Caraveli writes, “I am sure that hearing references to information technology as something that resides in an entirely different universe from the one the rest of the organization inhabits, is not new to most of us. Technology is the realm of IT departments, social media community managers, web architects and other specialists; a means for process enhancements and delivery; or a nod to the “younger generation” of members — all this without affecting the organization’s way of doing business, thinking, developing products, learning or designing business models. Surely this must be the main reason for many associations lagging behind their markets.” Caraveli goes on to discuss what tech-business trends she finds most relevant to associations as well as questions for exploring ways to take advantage of them.
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Association News Briefings
Colby Horton, Vice President of Publishing, 469.420.2601
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Shawn Smajstrla, Senior Business Editor, 469.420.2605   
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