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Association Leadership Briefings
Know how to say no
ASAE    Share    Share on FacebookTwitterShare on LinkedinE-mail article
That little word packs a big punch and can be difficult to say, especially to your members, your volunteers, or your boss. But with good intentions and a smart strategy behind your "no," you can turn an uncomfortable situation into a productive conversation. More

How to create enough good content
Nonprofit Technology Network    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As nonprofits have flocked to the e-newsletter as an inexpensive and timely way to communicate with stakeholders, the number of newsletter tips has also proliferated. While subject lines, "from" addresses and your template design are all important, they aren't the biggest challenge to putting out a quality newsletter. The most difficult part is creating good content — content your subscribers want to read. More

Innovation is everyone's job
Harvard Business Review    Share    Share on FacebookTwitterShare on LinkedinE-mail article
To what extent are you responsible for innovation in your company? The reality is that unless they're in research or product development, most people in organizations don't think of themselves as innovators. In fact, many managers discourage their people from inventing new ways of doing things — pushing them instead to follow procedures and stay within established guidelines. More

How can your association turn volunteering into a member benefit?
Best Association    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The idea of volunteering in an association tends to evoke several different responses in the minds of members: "It was a wonderful experience; I gained so much more than I gave;" "It was somewhat of a hassle, I don't know that I would do it again;" "I think it's important to volunteer but don't know where to start;" "I don't want to do it." All of the responses are valid. The wonderful aspect of the first response is that the person probably considers volunteering in the association to be a benefit of membership, rather than a hassle or duty. Can you turn the other responses into something as positive as the first one? If so, your association members will not only have gained a new benefit at no cost to the association, but they will have also built emotional ties to both the association and the other members, which should also work for you when it comes time for renewal. More

Information or ... information?
A Learning Blog    Share    Share on FacebookTwitterShare on LinkedinE-mail article
"It's not the information, but our ability to use or apply the information, that truly counts," writes Elliott Masie, internationally-recognized training and learning analyst. There can be a difference between "information" and "informational content." It's easy to get the two confused. More

Tips for planning a private social network for your business
Socious    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Marketers and membership professionals continue to see the value of leveraging their online community to increase revenue and control costs. However, the path of taking a social business strategy from business idea to business impact can be less clear. More

Increasing social media engagement increases ROI
Midcourse Corrections    Share    Share on FacebookTwitterShare on LinkedinE-mail article
According to a 2007 Forrester marketing report, "Engagement is the level of involvement, interaction, intimacy and influence an individual has with a brand over time." In social media, engagement is active individual participation and multi-user interaction around content and content-creation. Engagement goes beyond reach and frequency to measure people's real feelings about organizations and brands. As an organization, fostering and measuring engagement is critical to understanding a customer's intent as well as the organization's rank in Google and Facebook. More

Set up to fail? Nurturing high potentials
Management–Issues    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Many organizations reward high-performing individuals with promotion to a leadership position. This is often an employee's first opportunity to show they can inspire others, mobilize teams and effect change within a matrixed environment. More

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