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Does your association need a mobile learning strategy?
Associations Now
Many of your traditional onsite learners have turned to e-learning in the past few years. But now there’s something new to consider: mobile learning. Should your association implement a strategy around it?
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Past president's syndrome: What will your former leader do in 2015?
By William D. Pawlucy
In 2015, a large number of organizations will undergo some type of board change. But what happens to the "past" president of the organization? In most organizations, the roles of the executive officers and directors are clearly defined with an important purpose. The role of the outgoing president is vaguely defined or not at all. How is this possible, and how can it benefit the organization? Why should we define this role more succinctly?
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Looking for similar articles? Search here, keyword LEADERSHIP.


CEO Recommended
Brought to you by the Fort Worth CVB
How CEOs can best manage their boards
Harvard Business Review
Leading up — helping those above us to lead well and achieve what we all want  — is a critical skill for all employees, including executives at the top of the company pyramid. In an earlier era, CEOs were at the apex, accountable to no one. But as investors have become more powerful and boards more sovereign, CEOs have had to learn to manage not just downward through the ranks of their companies, but also up.
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How a one-minute video brought the Foo Fighters back to Richmond — and what associations can learn from it
Association Adviser
When your favorite band hasn’t played in your town for 16 years, what can you do to persuade them to visit? If you’re Andrew Goldin, you use a video to sell so many tickets for show that’s not even on the calendar that the band can’t ignore you. And there’s much associations can learn from this video marketing strategy.
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Member surveys can be risky
Smooth The Path
The next time someone on your committee says, “let’s survey members” consider this: Member surveys are the most often used method of member research. While easy, cheap and fast, survey results for associations can be wildly inaccurate. Inaccurate and incomplete results can introduce a high level of risk into our decision making.
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10 ways to bootstrap your event marketing
Event Manager
Only a small percentage of events have abundant marketing budgets. In most cases, event planners find themselves working with limited budgets and marketing is often one of the first line items to get slashed. Without marketing there are no sales and without sales there is no money. That’s why many planners find themselves doing their marketing on a shoestring budget. In this article we look at what you can do to kickstart your event marketing with limited resources.
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What your members really want for Christmas
MemberClicks
The best things you can give your members have nothing to do with standing in line, waiting for a sale, or scouring ads. In fact, you don’t even have to get out your credit card. Growth, contribution, and association assistance all go a long way in building strong connections and resumes. A sound career path with room for growth and development that may lead to more money is really the best gift you can give your members.
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PRODUCT SHOWCASE
  Wyndham Dallas Park Central Hotel

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The leap leaders have to make
The Demand Perspective
Over the years, associations have evolved into educational and service organizations competing in the same sphere as a veritable deluge of diverse providers —from tightly focused and efficient training outfits to more strategic services like leadership development and consulting. Yet most associations, to one degree or other, seem to be diving into a fast-paced and fluid environment, with porous and shifting boundaries, from an organizational platform initially set up to represent and advocate for well-defined industry and professional spaces. Their fixed packages of benefits and programs pre-suppose stability and limited customer choices in an environment of multiple choices in which businesses have to be on constant alert—adapting to changes and delivering continuously new solutions rather than defending territory.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    A board-CEO communication gap (Associations Now)
The 3 fears of every CEO (Entrepreneur)
Membership recruitment discounts: The do's and the don'ts (Membership Marketing Blog)

Don't be left behind. Click here to see what else you missed.


 

Association News Briefings
Colby Horton, Vice President of Publishing, 469.420.2601
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