This message contains images. If you don't see images, click here to view.
Click here to advertise in this news brief.

  Mobile version   RSS   Unsubscribe
Home   About   Contact Us    Join Now Dec. 26, 2011
 
Association Leadership Briefings
 
 


As 2011 comes to a close, TSAE would like to wish its members, partners and other industry professionals a safe and happy holiday season. As we reflect on the past year, we would like to provide the readers of Association Leadership Briefings with a look at the most accessed articles from this year. Our regular publication will resume Tuesday, Jan. 3.


5 reasons your association is failing
Midcourse Corrections    Share    Share on FacebookTwitterShare on LinkedinE-mail article
From May 31, 2011: Your nonprofit association used to be at the top of the charts. It was the go-to organization for information, education and networking in your industry. Your annual meetings registration list read like a who's who of those in the profession. The movers and shakers touted your benefits. Yet in the past couple of years, something has changed. Your membership declined. Your membership retention rates decreased. Your annual meetings have reached a plateau. Few purchase your webinars. Here are five reasons your nonprofit association is failing. More



10 secrets of the B2B social business superhero
Socious    Share    Share on FacebookTwitterShare on LinkedinE-mail article
From Oct. 17, 2011: True superheroes (the ones with superhuman powers) don't really exist. Luckily, if you keep this fact under wraps, you can use the following social business superhero secrets to make you and your social business strategy look superhuman to your company and customers. More

Goodbye, dues: The transition from paid membership to free
ASAE    Share    Share on FacebookTwitterShare on LinkedinE-mail article
From April 11, 2011: "Free" sounds good in theory, but putting it into action is no easy transition. The president of the Alliance for Women in Media details the process by which AWM has eliminated dues and reinvented its membership structure. More

Are associations overlooking text messaging?
Acronym    Share    Share on FacebookTwitterShare on LinkedinE-mail article
From April 11, 2011: Mobile tech guru Tomi Ahonen opened the 2011 Digital Now conference by urging associations to take advantage of mobile technology. He talked about using a multimedia approach, but some numbers he shared about text messaging specifically were hard to ignore. More

What is the best way to attract new members?
Best Association    Share    Share on FacebookTwitterShare on LinkedinE-mail article
From March 14, 2011: The best way to get new members is not a marketing strategy, so much as it is simply fulfilling your association's mission. The best way to get new association members is to develop great benefits. It sounds so obvious. However, many associations are looking for marketing to solve membership problems when their membership woes are merely a symptom of greater, fundamental association flaws that needs to be fixed. More



5 free online tools for nonprofits
SocialFish    Share    Share on FacebookTwitterShare on LinkedinE-mail article
From Sept. 26, 2011: Non-profits are the kids at the lunch table that pay for every item with exact change. They know their budgets and hopefully never have to stray from them. The Internet has opened up free avenues to ensure that non-profits never exceed their budget without taking away from their mission. Here are five free services that aren't built specifically for non-profits, but they may have well been. More

6 Web verbs associations and event planners should adopt
Midcourse Corrections    Share    Share on FacebookTwitterShare on LinkedinE-mail article
From April 11, 2011: In the next 20 years, six dramatic technology trends will influence our connected world. We are already watching how these forces are shaping modern Web culture. Kevin Kelly, co-founder and senior maverick of Wired Magazine, identified these six trends in his keynote at the 2011 Web 2.0 Conference. His reflections give us a window into what is important now and what we should be planning for in the future. Is your association prepared to use these verbs to its advantage? More

10 common mistakes event planners make
Event Manager Blog    Share    Share on FacebookTwitterShare on LinkedinE-mail article
From June 27, 2011: Technology and social media are changing the way we produce, plan and promote events. The following is a quick summary of common errors made when planning an event. More

Should we offer non-members periodic information from the association?
Best Association    Share    Share on FacebookTwitterShare on LinkedinE-mail article
From April 25, 2011: Every association offers member communications such as a newsletter, magazine or email-based publication. But should your association also be producing a publication for people who are not members of your association? The answer for your association is probably yes, for three reasons. More

33 simple ways to build member loyalty
ASAE    Share    Share on FacebookTwitterShare on LinkedinE-mail article
From May 2, 2011: Associations are in the business of building community and earning loyalty. A small gesture can go a long way toward both. Try out these 33 simple ideas for showing your members what they mean to you. More
 
 

Association News Briefings
Colby Horton, Vice President of Publishing, 469.420.2601   Download media kit
Shawn Smajstrla, Content Editor, 469.420.2605   Contribute news
This edition of the Association News Briefings was sent to ##Email##. To unsubscribe, click here. Did someone forward this edition to you? Subscribe here -- it's free!
Recent issues
Dec. 19, 2011
Dec. 12, 2011
Dec. 5, 2011
Nov. 28, 2011



7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063