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As we near the end of 2013, TSAE hopes its members, partners and other industry professionals are having a safe and enjoyable holiday season. We'd also like to reflect on the past year by providing readers of Association Leadership Briefings with a look at the most trending articles of 2013. Our regular publication will resume Monday, Jan. 6.


6 rules for engaging younger members
Socious
From June 24: While Millennials do believe that their use of technology sets them apart from other generations, that characteristic is not necessarily going to lead to higher engagement. Often times the pace of technology adoption at established companies and membership organizations leads to frustration among younger members and customers.
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Should associations abandon the relentless pursuit of membership growth?
The Demand Perspective
From May 6: Though for the past 10 years growth within a traditional association has been rarer than a confirmed unicorn sighting, most associations still believe it will happen for them. As a result, they will not let go of the idea that the path to organizational growth is through membership growth. They remain fiercely focused on acquiring and retaining members — whatever the cost to their mission, their revenue, their reputation, their relevance and their members.
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New association job descriptions
Avectra
From March 4: Since Yahoo's CEO Marissa Mayer told her teleworking staff to head back to the office, pundits have both defended and questioned her decision. Teleworking isn't yet prevalent in the association world because many associations don't want to change how their staff works. But they are changing what they work on.
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Should your next executive director be an association or industry expert?
By Maria Huntley
From Oct. 21: If you're an association board member who is thinking about hiring a new executive director, this is probably the most important question you need to answer before you start the process of searching for your next staff leader. Should your executive director be an association management professional or an industry expert? Which answer is correct? You're asking the wrong question.
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Is the association model broken?
The Demand Perspective
From May 20: We are constantly hearing how frustrated association executives are with their governance models and how stymied they are about how to grow membership and serve increasingly diverse membership populations. At the same time, we often encounter puzzlement and sometimes outright resistance from these same leaders to any suggestion that involves changing either their governance or their membership models.
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5 topics your board needs to discuss immediately
CEO.com
From July 15: While the size, stage, geography and industry may fluctuate, there are several essential elements that should currently concern all boards. Good governance is not static, and the challenges evolve with the times.
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Need more non-dues revenue?
Association Adviser
From April 29: Dues-based organizations of all shapes and sizes are wrestling with ways to stay relevant and competitive in a world where potential members put you through the wringer before they'll commit to joining (and staying onboard).
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  PRODUCT SHOWCASES
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Will social media kill membership associations?
XYZ University
From Feb. 4: According to CNN, approximately 75 percent of people get their news from social media sites. Should associations be afraid of social media? Does this mean your membership efforts are for naught and it's time to close the door? How can you protect yourself from an early demise in an age where information is freely available and your members might check their social networks before coming to your organization?
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What's next for tradeshows?
ASAE
From June 17: Is the tradeshow dying? A new ASAE report examines the future of tradeshows and identifies five scenarios for what they might look like in 2016. How will your association's event change?
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What association membership surveys are really saying about membership value
The Demand Networks
From Nov. 25: Has the traditional association membership model reached its "use-by date?" Many associations are beginning to think so, and there is some evidence that they may be right. In the USA, according to one study, while overall association membership has rebounded relative to the nadir of 2010, membership growth now appears to be slowing and stagnating at much lower levels than in the past. Why?
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Colby Horton, Vice President of Publishing, 469.420.2601
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