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The first bite: Dealing with conflicts of interest

The chairman of the board explained his perspective about directors benefiting from board service: "Because our board members are volunteers, the best way to ensure they receive payback is give them first bite at business opportunities in the association." In other words,...

source: By Robert C. Harris
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Small gestures — whether signage or speech, body language or handwritten messages — can send big signals about who we are, what we care about, and why we do what we do.

source: Harvard Business Review

One of the research mistakes that some associations make is conducting focus groups at their annual meeting. Because members are in attendance, it provides the association with an opportunity to get feedback from a geographically diverse group. However, conference attendees...

source: Membership Marketing Blog

Over the past year, we’ve filled notebooks with ideas about issues that could affect association learning programs in 2020 and beyond. Are these 11 topics on your association’s radar yet?

source: WBT Systems

If you want 2020 to be the year you adjust member benefits, we have some ideas for you. While individual membership benefits depend largely on your type of association, you can use these membership trends for some brainstorming.

source: GrowthZone

It might seem counterintuitive to decide to pay for something everyone usually gets for free. Still, that’s exactly the thought behind social media marketing, when you can pony up some cash to go about getting more followers on Facebook,...

source: Association Success

Over the past ten years, the knowledge gap between the speaker and audience has shrunk significantly. The speakers are not always the smartest people in the room. Education that leverages the collective wisdom through peer learning, collaborative models and participatory...

source: Velvet Chainsaw


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