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The first bite: Dealing with conflicts of interest

The chairman of the board explained his perspective about directors benefiting from board service: "Because our board members are volunteers, the best way to ensure they receive payback is give them first bite at business opportunities in the association." In other words,...

source: By Robert C. Harris
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Some suppliers are merely looking for customers and want to maintain a limited relationship with the association. They are good candidates for advertising, exhibiting, and event sponsorship, but NOT for membership. Some suppliers want...

source: Spark Consulting

Updating your social media marketing strategy can be made easy with the right guidance. Here are three updates you can make to your association’s social media content that can catch some new eyes and retain already engaged consumers.

source: Web Scribble

Customers are not members. Customers are transactional, while members are engagers. Members do much more than buy. Members learn, converse, read, write, present, mentor, think, cheer and volunteer. The short-term tricks of corporate marketers will not work for the long-game...

source: Smooth the Path

IBAT President and CEO Christopher Williston, VI writes, “At the beginning of 2019, I began my dream job. After almost 10 years at the Independent Bankers Association of Texas (IBAT), I stepped into ‘the chair’ as President and CEO of the organization....

source: Association Leadership

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Technology has changed how people travel down the path toward membership at your association, and how they engage with...

source: Higher Logic

One of the frustrating things about member engagement is that it’s such a vague concept. We know engagement matters, we know we need engagement, we know that we’ll lose members if they are not engaged. And yet, it's hard to say exactly what engagement is.

source: HighRoad Solution

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