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The first bite: Dealing with conflicts of interest

The chairman of the board explained his perspective about directors benefiting from board service: "Because our board members are volunteers, the best way to ensure they receive payback is give them first bite at business opportunities in the association." In other words,...

source: By Robert C. Harris
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French philosopher Blaise Pascal said, “All of humanity’s problems come from man’s inability to sit quietly in a room alone.” He didn’t mean sitting in front of a laptop responding to emails. The best thinking...

source: Harvard Business Review

Getting people to join your association is like making a sale. You need to offer them something they want enough that they’re willing to pay for it. The problem is that many other organizations have similar offers and...

source: Higher Logic

Your organization has a beautifully written statement of your commitment to diversity and inclusion (D&I). You know that embracing and promoting D&I is the right thing to do. You have worked to increase the diversity of your staff, your...

source: Event Garde

Bundling is one of the most popular techniques in pricing psychology, and Costco puts it to excellent use. Bundling can introduce customers to new products they haven’t tried yet. By pairing something unfamiliar with something they already want, the new item gets a...

source: Abila

Getting traffic to the exhibit floor is only part of the success necessary for your vendors and sponsors. Help them get more sales once attendees are at their booths with these ideas.

source: Event Manager Blog

Being able to recognize content as advertising was never really a difficult issue when advertising was delivered via billboards, print ads, and commercial breaks in television and radio programming....

source: Venable

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