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The first bite: Dealing with conflicts of interest

The chairman of the board explained his perspective about directors benefiting from board service: "Because our board members are volunteers, the best way to ensure they receive payback is give them first bite at business opportunities in the association." In other words,...

source: By Robert C. Harris
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Close to 50 percent of chief executives say that the role was “not what I expected beforehand.” This was one finding from a series of interviews conducted to identify some of the challenges and best practices that senior executives should consider when assuming...

source: Harvard Business Review

There are several very good reasons why associations should focus their attention on trying to win back or reinstate former members. What are some of the strategies that are most effective in winning lapsed members back?

source: Membership Marketing Blog

Some associations have started to accept the idea of having sponsors pay for the opportunity to deliver content – thought leadership. Some of the primary concerns are, “Well, we don’t pay to play” or “We don’t want to pay for commercialism.”...

source: The Moery Company

Video marketing is no stranger to the average association’s marketing strategy. In 2016, 60% of marketers used video content in their social media strategy. In addition, 73% of marketers planned on increasing video content in the...

source: Web Scribble

Human-centered design is a framework for projects and decision-making which can be particularly useful for embarking on new technological ventures. As a published framework, it is fairly new, although IDEO, the firm that developed...

source: Association Success

Data-driven and unified communication strategies are the best way to ensure you and your members get the most out of your program. There are a few essential elements to consider as you develop smarter communication strategies for your membership program.

source: Higher Logic


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