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In boom times or bust, 'green' is smart business

from DC Velocity

There always will be those who see the green movement as more fad than force of change. And the booming business in green conferences, books, webinars and so forth has only given cynics further reason to sneer. But the prevailing evidence suggests the green movement is more than a passing fancy and further, that green initiatives can deliver real benefits, including, believe it or not, long-term cost savings. Reuse, recycling, reduction and renewability ultimately will pay off some day. Pegging "some day" on the calendar is a bit of a challenge, but looking past tomorrow -- or next quarter's earnings imperative -- can help develop confidence in the economic, as well as moral, correctness of doing smart green things. more


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