Homebuilders hope boomers beat path to their door again
from The Dallas Morning News
Baby boomer buyers fueled a big run-up in U.S. home construction and sales in the 1970s and 1980s. Now beleaguered homebuilders say they're hoping aging boomers, who are just entering retirement age, will once again give them robust housing sales. "We believe this segment of the market is going to lead the housing industry toward recovery as the market turns around," said Sharon Dworkin Bell, a senior staff vice president of the National Association of Home Builders. The 55-plus homebuyer is being targeted by builders all over the country and was a focus of the industry's annual conference held recently in Las Vegas.
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