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Yale study finds more licensed characters and other packaging promotions used to market less nutritious foods to kids

from Article Ant

Supermarket aisles are enticing young eyeballs with more familiar characters, celebrities, toys and movie giveaways on food packaging than ever, according to a Yale University study. Published in the March 2010 issue of Public Health Nutrition, the study shows a significant increase in the use of youth-oriented cross-promotions on food packaging in the supermarket. more

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