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Fact, not fad: Marketing proves 'green' sells

from Plastics News

The fad of 'green' building is quickly becoming just the natural way to build, according to experts at Fencetech. By 2013 it will be a $140 billion market, split evenly between residential and non-residential. Moreover, policies also are being implemented by governments. Practices are being codified and groups such as the International Code Council are requiring green building practices. According to the American Institute of Architects’ Local Leaders in Sustainability study, 138 cities have green building programs, which translates to more than one in five cities surveyed. This is a 50 percent increase in green building programs since 2007. On the consumer end, there is the impact of causal consumption where people want to be part of the solution.  more


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